Facts - European Athletics...We started running to loose weight. And the beginning was tough....

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Transcript of Facts - European Athletics...We started running to loose weight. And the beginning was tough....

Page 1: Facts - European Athletics...We started running to loose weight. And the beginning was tough. Mikkeller, a former elite runner with scholarships in different US states, had gained
Page 2: Facts - European Athletics...We started running to loose weight. And the beginning was tough. Mikkeller, a former elite runner with scholarships in different US states, had gained

Facts:

Established 2014180 Chapters10.000 members worldwide

Page 3: Facts - European Athletics...We started running to loose weight. And the beginning was tough. Mikkeller, a former elite runner with scholarships in different US states, had gained
Page 4: Facts - European Athletics...We started running to loose weight. And the beginning was tough. Mikkeller, a former elite runner with scholarships in different US states, had gained

The history in short

In 2014, Mikkeller founder and owner Mikkel Borg Bjergsø and I decided that an unhealthy lifestyle was something we would not accept anymore. We started running to loose weight. And the beginning was tough.

Mikkeller, a former elite runner with scholarships in different US states, had gained 25 kg since the end of his running carreer.

Having trouble finding motivation and selv-discipline, we realised thatmaybe getting more people to run with us could help that.

In October 2014 we set up a group on Facebook and invited people to come run with us from a Mikkeller Bar in Copenhagen. The rewardwas one free house beer after the running.

8 people showed up, and we decided to try one week later, and thistime around 35 runners took part.

We tried to make a few simple rules and decided that first Saturday of the month was to be THE training day, always finishing up at a bar ahnding out one free beer for all runners.

For the third session more than 100 people showed up – and peoplefrom outside of Denmark started writing us if they could join in and start running in their home cities.

Over the two years of our existence we have started 120 chaptersworldwide – and we hope to see many more.

Page 5: Facts - European Athletics...We started running to loose weight. And the beginning was tough. Mikkeller, a former elite runner with scholarships in different US states, had gained

MRC PrinciplesThe principle of the club is to mix training and beer drinking. Or in other words, - we must not overdo the training nor drink too many beers…tokeep a balance between the good, and sometimes unhealthy temptations of life, and the necessary physical excersise.

Page 6: Facts - European Athletics...We started running to loose weight. And the beginning was tough. Mikkeller, a former elite runner with scholarships in different US states, had gained

Mikkel Borg BjergsøBorn 1975Founder and owner of MikkellerEduaction: teacherFormer elite runner

Søren RungeBorn 1975Manager of Mikkeller Running ClubEducation: teacher

Page 8: Facts - European Athletics...We started running to loose weight. And the beginning was tough. Mikkeller, a former elite runner with scholarships in different US states, had gained
Page 9: Facts - European Athletics...We started running to loose weight. And the beginning was tough. Mikkeller, a former elite runner with scholarships in different US states, had gained

MRC BeerWe actually think that beers are healthy and good for rehydrating after training. A point we tried to prove in Cph Marathon, runningon our alcohol free beer…

Mikkeller Running Club- IPA, ABV. 4,5% alcohol

Mikkeller Beer Mile Beer

Energibajer- Alcohol free

Page 10: Facts - European Athletics...We started running to loose weight. And the beginning was tough. Mikkeller, a former elite runner with scholarships in different US states, had gained
Page 11: Facts - European Athletics...We started running to loose weight. And the beginning was tough. Mikkeller, a former elite runner with scholarships in different US states, had gained
Page 12: Facts - European Athletics...We started running to loose weight. And the beginning was tough. Mikkeller, a former elite runner with scholarships in different US states, had gained

The future?

- New traditions

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