Factors impacting HBCU Alumni...
Transcript of Factors impacting HBCU Alumni...
“
”
Factors impacting HBCU
Alumni Giving; Exploring
Extrinsic/ Intrinsic Motivation
Cephas A Riggins, Doctoral Candidate
Prairie View A&M University
Outline of Presentation
Statement of the Problem
Purpose of the Study
Methodology
Findings
Limitations
Recommendations for Practice
Statement of the Problem
Major projects rely heavy on endowments ( Berry 2008)
Endowments shrinking, Survival is needed to exist(Cohen,
2006)
PWI endowments are much higher than HBCU
Endowments
50:1 in 1994
106:1 in 2014
2 HBCUs report over 100 Million / 17 PWIs report over 1
Billion (HBCUMoney.com)
Purpose of the Study
Understand the practices and procedures of successful
HBCU institutional development offices
Researcher determined that phenomenological
research design as best method
Findings expected to:
1. Inform Practice
2. Influence/ upgrade policy
3.Reform procedures
4. establish a foundation of data to conduct further
studies.
Conceptual Framework
Prosocial Behavior Theory (Drezner 2009)
Extrinsic Motivation (Coon & Mitterer, 2010)
Intrinsic Motivation (Coon & Mitterer, 2010)
Conceptual Framework
Virtue Ethics. According to Hursthouse (1999), virtue ethics is an approach
to normative ethics that emphasizes the virtues, or moral character as opposed to the emphasis of rules or consequences.
Deontology Theory. According to Yoon (2011), deontology theory bases
morality on specific principles of obligation.
Utilitarianism theory. Utilitarianism is a theory in which the determination of a morally right or wrong action is based the outcome of the action
(Cavanagh, Moberg, & Velasquez, 1981).
Social Contract Theory. Social contract theory is the view that people’s
moral and political obligation are based on an agreement to form the
society in which they live (Thompson & Hart, 2006).
Methodology Research Questions
1. What are the best practices of institutional development offices of selected
HBCUs Public and private in Texas, Louisiana, Arkansas?
2. What are the structures and operational procedures of institutional
development offices of selected HBCUs Public and private in Texas, Louisiana,
Arkansas?
Qualitive Paradigm, Empirical Research design Phenomenological perspective
Purposive Sampling, homogeneous sampling, expert Sampling, extreme case
sampling.
Data Collection – Used open ended interview through qualtrics
Participants of the study
The participants included Institutional
development officers (leaders) or their
designee in public or private universities in
Arkansas, Louisiana, and Texas.
This choice of participants called upon their
knowledge, expertise, and rich details
through their experiences.
Best Practices by respondents
Findings
Best Practices found
1. Building relationships with donors by being accountable
Best fundraising campaign goals met through gift pyramid method (E)
Focus on alumni that believe in the University and its cause (I)
Raising funds through mini- Campaigns – Special projects (E & I)
Exercising fiduciary responsibility allocating within Board Endowment guidelines, State and
federal guidelines as well. Setting Growth goals, investing properly for growth.
unrestricted major gifts drives, restricted major gifts, alumni drives, corporate drives, grants,
and mail campaigns. (E)
engages donors by using invitations to football games, offering speaking engagements to
students, recognizing donors in publications, and offering naming rights. (E)
annual fundraising, alumni giving, major gifts, and grants. (E & I )
capital campaign seemed most beneficial
Themes for Best Practices
Alumni Engagement
Best practices for structure and
operations of development offices
Recommendations for Future
Develop Standard Protocol for fundraising in
HBCUs.
Influence Law that mandates Fundraising and
growth yearly at HBCUs to close the gap.
Invest in our institutional development offices to
improve giving percentages.
Studying the concept of non-traditional giving
practices.
Thank You
Contact Information
Cephas A Riggins –
Doctoral Student
Prairie View A& M University
Whitlowe Green College Of Education