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Transcript of Surfing the Waves of Change : Trends Impacting Fundraising, Communications & Alumni Plenary 2...
Surfing the Waves of Change :
Trends Impacting Fundraising, Communications & Alumni
Plenary 2 Plenary 2
Annimacwww.annimac.com.au
ADAPE Australasia National Conference
Charting New Waters 3 October 2004
Speaker
Rate of ChangeRate of Change• every 15 seconds every 15 seconds == new web site new web site
• every 15 minutes every 15 minutes == new technology new technology
• every 15 days = new product / service
Amount of change in one day,
Grandmother had in one year.
Younger we are - faster our world moves.
More Change = More OptionsMore Change = More Options
Living longerLiving longer
More generations aliveMore generations alive
Living elsewhereLiving elsewhere
Living with leisure Living with leisure
Changing household structuresChanging household structures
Rising divorce rateRising divorce rate
Smaller householdsSmaller households
Changing ethnic mix - Changing ethnic mix -
EurasianEurasian
More Change = More Options :More Change = More Options :
New tribalismNew tribalism
Living differently Living differently
Home leasing on the rise Home leasing on the rise
Fast rising Incomes & wealthFast rising Incomes & wealth
Outsourcing tasks & choresOutsourcing tasks & chores
Spending differentlySpending differently
Living with I C & TLiving with I C & T
Rise of virtual shopping Rise of virtual shopping
Increasing knowledgeIncreasing knowledge
More Change = More OptionsMore Change = More Options
Increasing financial literacyIncreasing financial literacy
Electronic “guardian angels”Electronic “guardian angels”
New entertainment & sportsNew entertainment & sports
Working differentlyWorking differently
New industries & occupationsNew industries & occupations
Changing spiritualityChanging spirituality
Outlawing discriminationOutlawing discrimination
Changing politics - ideologiesChanging politics - ideologies
Ecological community sensitivity . Ecological community sensitivity .
Ruthven,Ibis 2003Ruthven,Ibis 2003
Ruthven,Ibis 2003Ruthven,Ibis 2003
Australia’s Age DistributionAustralia’s Age Distribution,, 1866-20421866-2042
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%1
86
6
18
86
19
06
19
21
19
33
19
47
19
61
19
81
20
01
20
21
20
42
Source: ABS
65+
55-5960-64
45-54
35-44
25-34
20-2415-1910-14
5-90-4
Living Longer and Living With LeisureLiving Longer and Living With Leisure (Ruthven,Ibis 2003)(Ruthven,Ibis 2003)
0
100
200
300
400
500
600
700
800
900
1000
1788 1838 1888 1938 1988 2038 2088
Tho
usan
ds o
f Hou
rs
Year born
Leisure Time
Paid Work
Unpaid Work
Education
Travel to Work
Sleep
46%
44%
43%
32%29%
27%23%
38 years
50 years
74 years
120 ? years
2121stst Century : Century :
Three Key Drivers of changeThree Key Drivers of change Consumer driven economyConsumer driven economy Knowledge driven values shift Knowledge driven values shift Global trade power shift to Global trade power shift to
AustralasiaAustralasia
Three Key WordsThree Key Words PassionPassion ResponsibilityResponsibility DignityDignity
Driving all Drivers of ChangeDriving all Drivers of Change
Technology :
in 2020
70 % of job types do not exist now
because
80% of technology is not invented yet
GenerationsGenerations
Baby Boomers
b 1945 – 60 age 45 - 60 fewer females than males
Generation X 1960 – 75 30 - 45 largest number in population
DotComs 1975 – 90 15 – 30 first wired gen
Ferals 1990 – 05 0 - 15 smallest number - ½ of GenX
Baby Boomers 45 - 60 The New Aged confident enjoying spoils of life high quality. No wish to change status. Life is easy.
Generation X 30 - 45 Uncertain what to do with selves or ageing parents. Frustrated. Can’t advance. No clear new options. Copy Boomers or look to DotCom values.
DotComs 15 - 30 Busy connecting globally. Concern for planet & self. Assume will create innovative solutions. Don’t need or care about BBs or GXs.
Ferals 0 - 15 No boundaries, no limits in time, space or distance. Truly global. Virtual. Are creating own world.
Generational Trend ProfilesGenerational Trend Profiles Baby Boomers 45- 60
Downsizing their lives
Empty nesters Married or divorced
Retired or pt workers
Sense of community Set relationships
Material status Identity from job
Security conscious Health conscious
Seek new safe experiences
Defer to authorityDefer to authority
Love and hate changeLove and hate change
MobileMobile Single Childless Net Dating Single Childless Net Dating
Multi careers SOHOMulti careers SOHO
No Fixed Address RentersNo Fixed Address Renters
I.D. EphemeralI.D. Ephemeral Global Wired Global Wired
Materialism assumed Varied lifestyles Materialism assumed Varied lifestyles
Short term planners Short term planners
Personal journeyPersonal journey Me Generation Me Generation
Risk takers Fast decisionsRisk takers Fast decisions
No commitment Environmental values No commitment Environmental values
Defer to heroesDefer to heroes
Expect & accept changeExpect & accept change
MobileMobile Single Childless Net Dating Single Childless Net Dating
Multi careers SOHOMulti careers SOHO
No Fixed Address RentersNo Fixed Address Renters
I.D. EphemeralI.D. Ephemeral Global Wired Global Wired
Materialism assumed Varied lifestyles Materialism assumed Varied lifestyles
Short term planners Short term planners
Personal journeyPersonal journey Me Generation Me Generation
Risk takers Fast decisionsRisk takers Fast decisions
No commitment Environmental values No commitment Environmental values
Defer to heroesDefer to heroes
Expect & accept changeExpect & accept change
Generational Trend ProfilesGenerational Trend Profiles Generation XersGeneration Xers 30 - 45 30 - 45Generational Trend ProfilesGenerational Trend Profiles Generation XersGeneration Xers 30 - 45 30 - 45
Generational Trend Profiles Generational Trend Profiles DotComs 15 - 30
Own pathOwn path No careers Temporary pairing No careers Temporary pairing
Group socialising Parental home Group socialising Parental home
Global I.D.Global I.D. Net relationships Net relationships
Non consumers I.D. from activity Non consumers I.D. from activity
Planetary group missionPlanetary group mission
Immediacy Immediacy WiredWired
Multi channeled Multi actionsMulti channeled Multi actions
Temporary deference per usefulnessTemporary deference per usefulness
Need & welcome change Need & welcome change
Generational Trend ProfilesGenerational Trend Profiles FeralsFerals 0 - 15 Generational Trend ProfilesGenerational Trend Profiles FeralsFerals 0 - 15
No patternsNo patterns Wired into global village Wired into global village
Momentary relationshipsMomentary relationships
Global limitless relationshipsGlobal limitless relationships
Global I.D. & commitmentGlobal I.D. & commitment
I.D. from Global valuesI.D. from Global values Non consumers Non consumers
Planetary mission Future jobs unimportantPlanetary mission Future jobs unimportant
Unlimited channelsUnlimited channels
Telepathic communicationTelepathic communication
No deferenceNo deference Respect as momentary need Respect as momentary need
Live change Ignore barriersLive change Ignore barriers
No patternsNo patterns Wired into global village Wired into global village
Momentary relationshipsMomentary relationships
Global limitless relationshipsGlobal limitless relationships
Global I.D. & commitmentGlobal I.D. & commitment
I.D. from Global valuesI.D. from Global values Non consumers Non consumers
Planetary mission Future jobs unimportantPlanetary mission Future jobs unimportant
Unlimited channelsUnlimited channels
Telepathic communicationTelepathic communication
No deferenceNo deference Respect as momentary need Respect as momentary need
Live change Ignore barriersLive change Ignore barriers
SUMMARYSUMMARY Surfing the Waves of ChangeSurfing the Waves of Change
Increasing rate of change
Technology drives all change
Younger exponentially faster
Huge generational differences
As global world shrinks :
gain more knowledge
more options
greater passion
responsibility with dignity.
Thank youThank you www.annimac.com.au www.annimac.com.au