Facing market competition through customer-centric ... · BSS Solutions OSS Solutions CRM Solutions...
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Facing market competition through customer-centric simplification and centralization
Transcript of Facing market competition through customer-centric ... · BSS Solutions OSS Solutions CRM Solutions...
Facing market competitionthrough customer-centricsimplification and centralization
Company and country context
Uruguay: not just footballsmall country in Latin Americapopulation of 3 million.It is known for :
full democracy,economic achievementspolicies to promote investment,infrastructure and social inclusion
Antel: Country context
Uruguay (www.databank.bancomundial.org) :4% Annual GDP growth8% Inflation6% total unemployment (% of total labor force) (2013)1,55 Cellular Service per person58% people with internet accessOLPC – 100%
State-owned communication companyNot only economic objectivesMust meet social objectives (social inclusion,innovation, projection of the country)
Antel: Company context
50%Market Share
7000Employees
U$$1billionbilling
70%households
internet access
Wallet
Voice and data services, fixed and mobileValue-added services:
Data center & cloud servicesElectronic walletTicketingPayment-Gateway PlatformContent Platform (veratv)
.
Infraestructure Investment
6.32IDILatam #1
Global rank #48
Average Peakconnection
America #1Global rank #7
Netindex20.2Mbps
Household Download Index
19.4MbpsMobile
FTTH / Latam2015 Carrier of the year
80% households with FTTHmore than 44% with activefiber connections
LTE / 2012First in Latam
Deployment of LTE in allmajor cities and 3G networkall across the country
New Data Center promoted as the "hard drive" of Uruguay(Tier III Certification in design and construction).
Antel Arena under construction, a center for sports, culture andentertainment equipped with latest technological resources.
Uruguay-Brazil-USA submarine cable under deployment (inassociation with Algar Telecom Brazil, Angola Cable and Google)
Social Commitment
Free of charge Internetavailable to all households with limitedtraffic.
Antel Integra Project:computer recycling and freedistribution.
Network connectivity Ceibal(one laptop per child programthroughout the public education).
Connectivity to 100% of schools.
Research & Innovation
AntelSat first artificial satellite with nationaltechnology, in space.
Innovation Neighborhood: social, cultural,educational and technological innovationecosystem that helps revitalize the areaof influence of Antel Arena
R&I Laboratory promoting research with thenational academic network.
Facing Customer…Necessary IT Transformation
Necessary IT Transformation
3 Companies3 brands Convergency
IntegrationB2B2X
2005Process Unification
2010Brand Unification
2012Integration Process
3 LOB = 3 Brands ( = 3 customer?) - Can’t known and understand our customer
Diversified Operational Model
IT = Highly developed silos - “Accidental” IT architecture
Unsuccessful strategies
BSS Solutions
OSS Solutions
CRM Solutions
Misunderstanding of the problem complexity
Lack of: Common Vocabulary Strategy for interoperation
Resistance to change
New strategy based on
TM Forum InnovationFocus on Customer Experience
Who is our Customer
Centricity
Initiatives
IT Architecture group
SOA Interoperation model
Enterprise Data Model
Corporate analysis models
Emphasize the catalog orientation
Strong support for training and innovation
Frameworx adoption
BusinessObjectives
New strategy…
LegacyApps Vocabulary
Models
NewPlatform
Customer-Centric
SOA API MDM BI
PartnersNew Apps
360° Customer Vision Tool…
TMForum Adoption
Innovation
Customer Consolidation
Unified vision of Products
Orders view
CPE data
Debt and credit profiles
Usage Data Claims view
Solr Hadoop Portlets
Party Customer
Product Usage
Business Interactions
Business Metrics
Billing information
Product Offer in action…
TMForum Adoption
InnovationDAM blockly XML DB
Product Offer
Prices & PLA
Identity Managment
Product Spec
New Products Incorporation…
SOA PlatformB2B
On boardingApplication
On Line Identity
CustomerProduct
OfferBillingStock
Events & NotificationsMDM
CustomerProduct
OfferRef. Data
APIs
Next step… new transformation
Smart CitiesCatalyst Project
DSRATMForum Reference
Order Manager
Workforce Management
Usage Analysis
API Externalization
3 Companies3 brands Convergency
IntegrationB2B2X
www.antel.com.uy
Questions?
Mario Guarinoni [email protected]
Pedro Somma [email protected]
Patricia Orecchia [email protected]
Thanks!
