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www.eqvn.net

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Trng Vn QuEQVN

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www.eqvn.netKho st hc vin

Bn c s dng Facebook?

Bn to Fan Page?

Bn dng Facebook Apps?

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www.eqvn.netNi dung

Bui 1:

Ti sao phi quan tm Facebook? Profile, Group & Page

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yBui 2:

Facebook Ads

Facebook Apps & Contest

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www.eqvn.netTi sao phi quan tm Facebook

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www.eqvn.netFacebook ti Vit Nam

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(Theo Comscore 10/2012)

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www.eqvn.netHnh vi trn Facebook

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www.eqvn.netHiu v Facebook

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www.eqvn.net

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www.eqvn.netFacebook Profile

1. Hnh nh c nhn (C th

xy dng thng hiu c

nhn)

2. Pht trin quan h c nhn

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n , ng t n

3. Pht trin quan h cng

vic ( ng nghip, i tc,

khch hng)

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www.eqvn.netKt ni, chia s

Tm kim bn b

Phn loi bn b

Chia s

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www.eqvn.netNn chia s ni dung g ?

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www.eqvn.net

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www.eqvn.netGroup nhm ngang hng trn facebook

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www.eqvn.net

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www.eqvn.netFacebook Fan Page

- Kt ni Brand & Fans

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www.eqvn.netTo Fanpage

http://www.facebook.com/pages/create.php

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www.eqvn.net

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www.eqvn.netChc nng Fan Page

MessagesNotifications

New Likes

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Cover Photo(851*315)

Profile Picture

Info Views & Apps

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www.eqvn.netChc nng Fan Page

Pin to Top

Recent Posts

Status &Photo

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- Event

- Offers- Milestone- Question

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www.eqvn.netChc nng Fan Page

Milestone

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Highlight

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www.eqvn.netSchedule Post & Target Post

D dng cho vic ln khoch ni dung

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a thng ip ngi tng

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www.eqvn.netPht trin Fanpage

Tng Fan (likes)

Xy dng ni dung

Gim st v o lng

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www.eqvn.netTng fan

1. Xc nh target audiences Fan mc

tiu2. L do h thch trang ca bn?

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c

ng u c an

V h thch ni dung trn trang bn ?

V h mun gi kt ni vi bn ?

L do khc ?

24

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www.eqvn.netCch tng Fans

Cp nht ni dung tt

Gii thiu n bn b

Widget trn website

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Gi Email gii thiu S kin, cuc thi, u i cho fan

Qung co trn Facebook

Facebook Apps

25

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www.eqvn.netChin lc v ni dung

Ni dung c gi tr cho ngi c

Gio dc Th gin

Tin tc

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Lin kt ni dung vi thng hiu

Ni dung lin quan thng hiu

Ni dung khuyn khch hnh ng, kchthch bn hn

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www.eqvn.netTheo di, nh gi v ti u

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www.eqvn.netFacebook Page Insights

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www.eqvn.netPage Insights: phn quyn Admin

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www.eqvn.netPage Insights: Key Metrics

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www.eqvn.netPage Insights: Post & Engagement

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www.eqvn.net

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