Facebook presentation2
-
Upload
abdalur-sadi -
Category
Documents
-
view
291 -
download
0
Transcript of Facebook presentation2
How acebook Is Taking Over Our Lives
Presented by:Salima Papri - 2008-3-10-161Rasib Been Sarowar - 2008-3-10-034Md. Kamrul Huda - 2009-1-10-217
Facebook: The Journey
Primary Thoughts: Zuckerberg has always been keen to build something that is
useful and procuctive for people to use digitally Had a vision to create a ’social utitlity’ that would connect
the web users globally: A Phone book!!!
The Facebook Vision: Connect the entire world on facebook The main tool of communication for work and entertainment A central place for sharing and organizing personal events Share photos, watch videos, play games organize events A place where people will live their digital life
The Ultimate Goal – Turn Facebook into the palnets’s standardized communication (and marketing) platform that is more interactive, multidimensional – and indispensable.
Mark ZuckerbergCEO, Facebook26 & A Harvard Dropout!
Facebook Today
A Digital Social Life: An expression of someones personality A place for social interaction A place to share all personal events and photos Ensures maximum privacy
A Digital Work Life: A place to seek jobs Employers choice for assesssing potential job seeker
Socio-Economic Use: Polotical Parties use Facebook as a platform People use it for event management
5 millionNEW users each week
Facebook Stats
169 minutesSpent by each user
every month
$280 million Revenue in 2008
175 millionUser worldwide
$15 billionWorth of facebook
assessed by Microsotf
Your own footer
A look at face book’s growth in users and usage of the site
WHAT A DIFFERENCE A YEAR MAKES
1.1 billion
4 million 250,000 250 million
13 million
Total daily minutes of use
Users who update status daily
Users who become “fans” each day
Photos uploaded each month
Pieces of content shared each month
More than 3 billion
15 million More than 3.5 million
More than 850 million
More than 24 million
Your own footer
Firms use face book for recruitment and selection .
Microsoft used face book for designing windows-7
OBAMA used FB as an election tool.
Democratic parties organized meeting through face book.
Face book-A business tool
Promise:• Gives a behavioral aspect of users• Get info about targeted demographic market
Tools– Group or commercial pages visited more frequently– FacebookConnect provides information of users to commercial concerns– Privacy setting options sometimes become handy
Limitations• Access to user page depends on users choice• Doesn’t poke users with irrelevant ads• Advertising firms cannot pick spaces they wish to penetrate
Business on Facebook
• Key investor is Microsoft who again is a competitor
• Investors are less prone to profit at this stage
• The decision of profit lies solely with the COO, Sheryl Sandberg
• More focused towards innovation and expansion rather than revenue
Commercial Aspect
Provide a great platform to promote new business.
Connect and engage Create a community Promotes content Advertisement and product marketing .
Your own footer
Business on Facabook
Advertisement and product marketing
Profile Option
Account Management Tools
Privacy Management
Status Update Box
Wall PostsNotifications
Facebook Chat
Glossary
• Fan
• Friend
• News feed
• Status update
• Face book connect
• Virtual gift
• Wall
Shows only the relevant results rather then random entries.
Curate news feeds according to a person’s need
Searching is now much easier
• Technology stack up
The race to mass market
Competitive advantages of face book
• priavacy policy • • Facebook has expanded its target segment over the year
• It has done this without alienting its previous users
THANK YOU!
Your Logo
Thank You All for being patient and attentive
THANK YOU!Thank You All for being patient and attentive
ANY QUESTION
S