Facebook PPC training part 1
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Transcript of Facebook PPC training part 1
![Page 1: Facebook PPC training part 1](https://reader036.fdocuments.in/reader036/viewer/2022062405/5585ddb5d8b42a7c428b4e59/html5/thumbnails/1.jpg)
Presented by: Stephen Webb
Perpetual Marketing Team
facebook PPC Part 1Introduction to facebook “Pay
Per Click”
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Facebook PPC
Hello! I’m
Here!
What is facebook PPC?
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What Are You Going To Drive Your Traffic To?
•facebook fan Pages?
•Website, Landing Page or Bridge Page?
![Page 6: Facebook PPC training part 1](https://reader036.fdocuments.in/reader036/viewer/2022062405/5585ddb5d8b42a7c428b4e59/html5/thumbnails/6.jpg)
fan Page With OfferPart 1
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fan Page With OfferPart 2
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Website
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Landing Page
or Bridge Page
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Basic Ad Criteria!
•What’s Your Offer?
•Identify Your Target Audience
•Use a Photo That Stands Out
•Make Sure Your Ads Are:
Congruent
Attention Getting, Relevant to your audience & Shows WHY a Person Should Click on That Ad
Fresh
Transparent
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• What’s your product? Free Offer, Connect with me,
Webinar, Training • How Are You Framing It?• Will People See The Value?
What’s Your Offer?
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•Is it Home Business, MLM, or Internet Marketing? (Frame your ads to fit your audience)
•Are you going after seasoned marketers or new people?
Identify Your Target Audience
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Identify Your Target Audience
Interests VS. Keywords
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Identify Your Target AudienceCont…
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Identify Your Target AudienceCont…
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Identify Your Target AudienceCont…
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Identify Your Target AudienceCont…
What if you don’t have a lot of Internet Marketer friends?
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Identify Your Target AudienceCont…
What if you don’t have a lot of Internet Marketer fb friends?
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Identify Your Target AudienceCont…
What if you don’t have a lot of Internet Marketer fb friends?
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Use a Photo That Stands Out!
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Space is limited to 110w x 80h “pixels”
Pixlr.Com is a great website for cropping
Bold outlines and close ups work best
The Photo should be an “eye” catcher
Keep it simple and not cluttered
Use a Photo That Stands Out! Cont…
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Use a Photo That Stands Out! Cont…
Side By Side Test
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Make Sure Your Ads Are Congruent!
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Make Sure Your Ads Are:Attention Grabbing, Relevant & Shows WHY a Person Should Click on That Ad
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Make Sure Your Ads Are Fresh!• Ad cycle is about 2-weeks
Ad Life Cycle
•CTR = Clicks to Impressions•Desired CTR of .57 or higher “Saves You $$$”
.02 - .05
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Beginners Should
Budget no more than $10 - $15 per Day –
While Testing
Lead Cost Will Vary From $3 - $10
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“End of fb PPC Part
1” Continue to next video for Part 2