Adwords/SEO-PPC

•Search Network•Display Network•9988741983

Types of Network

Pricing Model

Cost Per Click (CPC)

Cost Per Mille (CPM)

Cost Per Action (CPA)

Cost Per View (CPV)

Billing

Automatic Billin

g

• Threshold Payment

Manual

Billing

• Credit Card• Net Banking• Cheque

Keyword Types

Navigational Information

Transaction Seasonal

Keyword Match Types

• Women’s hatsBroad match

• +Women’s +hatsBroad match modifier

• “Women’s hats”Phrase match

• [Women’s hats]Exact match

• -WomenNegative match

Adwords Account Structure

Search Network

Four Types

Standard - Keyword-targeted text ads showing on Google search results

All features - All the features and options available for the Search Network

Product Listing Ads - Ads promoting your product inventory from Google Merchant Center

Dynamic Search Ads - Ads targeted based on your website content

Devices

Desktop

MobileTablet

Locations

All countries and territories India Let me

choose...

Which locations do you want to target (or exclude) in your campaign?

Location options (advanced)

Target

People in, searching for, or viewing pages about my targeted location (recommended)

People in my targeted location

People searching for or viewing pages about my targeted location

Exclude

People in, searching for, or viewing pages about my excluded location (recommended)

People in my excluded location

Ad extensions

• Extend my ads with location information Location

• Extend my ads with links to section of my siteSite links

• Extend my ads with a phone numberCall

• Extend my ads with a link to a mobile/tablet appApp

• Extend my ads with reviewsReviews

Types of ad extensions

Show a link below your ad text that sends people to the app store or begins downloading your app

App extensions

Call extensions

Let people click a button to give you a phone call.

Location extensions

Help people nearby find your nearest storefront or give you a call.

Review extensions

Showcase positive, third-party reviews from reputable sources

Sitelink extensions

Add links to help people find what they’re looking for. Choose your sitelinks

Glossary

Adwords API:- This Application programming interface allows advertisers to interact with and edit their Adwords account through applications they create.

Conversion:- When someone clicks on your ad and completes a desired action, such as a purchase or sigh up.

Headline:- The very first line of your ad, and the one potential customers will likely notice first. You can enter up to 25 characters in your headline.

Description Line-Linux, SEO, PHP, Webdesigning, JAVA, Android & Industrial Training in Chandigarh - we are In-house software production company deals in variety of application and web portals development. We also deal in off shore projects that are based on seo, ppc and Internet marketing. besides software development projects our another specialization is Linux server management. We have professional corporate trainers for the variety of IT modules who provide training in corporate sector and students of Btech and MCA students

SCO -218-219, Sector 34A,Chandigarh (UT), India.Mobile:+91 99 88 74 1983Telephone:017 25 03 1983Website-htt://www.cbitss.com