Facebook Places for Nonprofit
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Transcript of Facebook Places for Nonprofit
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 1/27
What Your Nonprofit Needs to Know aboutthe New Facebook Places
John Haydon&
Charityhowto
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 2/27
President / Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA
Speaker / Presenter at Techsoup.Org, Philanthopy.Com, NetworkForGood.Com and several conferences.
Over 7 years of experience working with non-profits (plus 15 years of corporate sales and marketing)
Donation-enabled websites, WordPress,blogs, Facebook Pages, NING sites, BuddyPress, Strategy, Coaching
Who is John Haydon?
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 3/27
What is Facebook Places?
Why should I care?
How do I create and claim a Facebook Places Page?
How can I use places to promote my nonprofit?
What are examples of organizations using Facebook Places?
What we’ll be talking about today
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 4/27
What is Facebook Places?
1) A location-based mobile application that...
2) Allows users to check-in to places they hang out, and...
3) Share that info with their Facebook friends.
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 5/27
How is it different from Gowalla and FourSquare?
What Your Nonprofit Needs to Know about the New Facebook Places
1) Facebook Places arrives in a market that’s already educated.
2) Facebook Places’ network dwarfs FourSquare and Gowalla in both quality and size.
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 6/27
6
50% of active Facebook users log in daily Places is a way to spread awareness about
your org during an event - as it’s happening .
Why should I care?
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 7/27
How do I create / claim a Facebook Places Page?
What Your Nonprofit Needs to Know about the New Facebook Places
http://www.johnhaydon.com/2010/09/video-guide-facebook-places/
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 8/27
How do I create / claim a Facebook Places Page?
What Your Nonprofit Needs to Know about the New Facebook Places
Non-iPhone users: the mobile app can be viewed at:
How do I create / claim a Facebook Places Page?
http://touch.facebook.com/
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 9/27
How can I use Facebook Places for my nonprofit?
1) Following is an fictionalized example demonstrating the basic principles of how
Facebook Places allows friends to connect in the real world.
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 10/27
1) Kurt and I attend a huge bake sale event sponsored by “Muffin Mania” to
raise money for a local nonprofit.
What Your Nonprofit Needs to Know about the New Facebook Places
T h a t ’ s u s r i g h t t h e r e
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 11/27
2) We want to find our good friend Jane, but the crowd is huge and we’re
not sure if she has arrived yet or not.
What Your Nonprofit Needs to Know about the New Facebook Places
T h e r e ’ s J a n e
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 12/27
3) We use my iPhone to log into the Facebook Application and find “Muffin
Mania” listed nearby.
What Your Nonprofit Needs to Know about the New Facebook Places
T h e r e ’ s M u f fi n M a n i a
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 13/27
4) I see that she has checked in to the “Muffin Mania” Facebook Place.
What Your Nonprofit Needs to Know about the New Facebook Places
T h a t ’ s u s r i g h t t h e r e
T h e r e ’ s J a n e
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
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5) Kurt and I also check into “Muffin Mania” and tag Jane who get’s a message
on her phone. We meet up and have a great time at the event.
What Your Nonprofit Needs to Know about the New Facebook Places
T h a t ’ s u s r i g h t t h e r e
T h e r e ’ s J a n e ?!
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
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6) Meanwhile, all of our collective Facebook friends are exposed to an
amazingly cool nonprofit that they weren’t aware of before.
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 16/27
How can I use Facebook Places to promote my nonprofit?
• Don't let shiny replace strategy
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 17/27
How can I use Facebook Places to promote my nonprofit?
• Work with local businesses
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 18/27
How can I use Facebook Places to promote my nonprofit?
• Leverage events you’re already having (PayPal and Microsoft
pledged 25 cents per login = $15,000 to Children Haiti Relief Fund
at SXSW)
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 19/27
How can I use Facebook Places to promote my nonprofit?
• Play tag and other games
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 20/27
How can I use Facebook Places to promote my nonprofit?
• Give your event participants a stage (Read Dan Zarrella)
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
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How can I use Facebook Places to promote my nonprofit?
• Make is real like the University of Kentucky did
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 22/27
How can I use Facebook Places to promote my nonprofit?
• Ask your supporters for ideas
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 23/27
How can I use Facebook Places to promote my nonprofit?
• Be creative (Book recommendation: “A Whack On The Side Of The
Head”)
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 24/27
How can I use Facebook Places to promote my nonprofit?
• Look into QR codes
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 25/27
How can I use Facebook Places to promote my nonprofit?
• Start using Facebook Places
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 26/27
Facebook Pages(aka “Official Page”)
Represents an organizationCustomized user experience
Target UpdatesWall
FanBoxAll public and searchable
Represents a cause or ideaNo customizationLimited messaging
WallSome private, some public
Facebook Groups
Facebook Profile
Connect with friendsShare photosShare videos
Send messagesFan Pages
Join Groups
Facebook Profiles, Pages, Places, Community Pages &Groups
One singlecredential
Community Pages(aka “Unofficial Page”)
Represents a “topic orexperience”.
Owned collectively by thecommunity.
Content from Wikipedia.
Facebook PlacesUser-generatedCan be claimed
Will eventually merge with Page
What Your Nonprofit Needs to Know about the New Facebook Places
Wednesday, October 6, 2010
8/7/2019 Facebook Places for Nonprofit
http://slidepdf.com/reader/full/facebook-places-for-nonprofit 27/27