Facebook Pages 101: Your Organization’s Foothold on the Social Web
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Facebook Pages 101: Your Organization’s Foothold on the Social Web A Volunteer Leader Webinar Sponsored by CACO December 1, 2010 Andrew Gossen, Senior Director for Social Media Strategy [email protected]
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Facebook Pages 101: Your Organization’s Foothold on the Social Web. A Volunteer Leader Webinar Sponsored by CACO December 1, 2010 Andrew Gossen, Senior Director for Social Media Strategy [email protected]. Facebook Home Page. Facebook Profile Page. Facebook Group. Facebook Page. - PowerPoint PPT Presentation
Transcript of Facebook Pages 101: Your Organization’s Foothold on the Social Web
Facebook Pages 101: Your Organization’s Foothold on the Social
WebA Volunteer Leader Webinar Sponsored by CACO
December 1, 2010
Andrew Gossen, Senior Director for Social Media Strategy
Facebook Home Page
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Facebook Profile Page
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Facebook Group
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Facebook Page
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Facebook Community Page
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Facebook Community Page
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Pages• Organizational profile• Public• “fans”/”likes”• Post as page• Status updates → news
feed• Analytics
Groups• Community• Open/closed/secret• “members”• Post as self
– Admins/officers public
• E-mail members• No analytics
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Facebook Pages Statistics (as of 11/8/10)
• There are over 3 million active Facebook fan pages.• There are over 1.5 million local businesses with Facebook
pages.• More than 20 million people become fans of Facebook fan
pages every single day. • Facebook fan pages have created more than 5.3 billion
fans.• Average user is connected to 80 pages, groups and events.
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Getting started
www.facebook.com/pages/create.php
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http://www.facebook.com/pages/create.php
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Building your audience
• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising
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Building your audience
• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising
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Building your audience
• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising
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Building your audience
• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising
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Building your audience
• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising
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Page Badge Like Badge
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“Like” box
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Building your audience
• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising
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Building your audience
• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising
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Maintaining a Facebook page
• Engagement tool, not a broadcasting tool• Content is still king
– Informal, intimate nature of social media– Questions– Invitations to share content or experiences
• Keep it fresh• Watch out for spam• Resist temptation to micromanage content• Experiment and build on successes
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Analytics
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Questions?
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