Facebook Pages

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Welcome to Facebook 101

Why have a Facebook page?

Setting up an account Promotion of a Facebook

page Posting tips & ideas Applications Etiquette Measurements

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Over 750 million active Facebook users worldwide

50% of these are active daily

Average user has 130 friends

Over 200,000,000 users access Facebook through a mobile device

30 Billion pieces of content shared every month

Global:

Average user is connected to 80 community pages, groups and events

Statistics

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155,100,980 Facebook users in U.S.

847,000 are active daily

64.83% penetration of the online community

45% Male / 55% Female

Most active users are between the ages of 18 and 34 years.

United States

http://www.socialbakers.com/facebook-statistics/united-states

Statistics

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Tennessee:

3,021,980 Facebook users in Tennessee and growing

46% penetration of the online community

Nashville ranked 16th on a list of the nation’s most social media-savvy cities.

Statistics

Nashville has 1,103,480 Facebook users in its metropolitan area.

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How to Set Up an Account

www.facebook.com

www.facebook.com/pages/create.php

HELP! - www.facebook.com/pages/create.php

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Create a temporary URL using bit.ly

When you have 25 Likes: www.facebook.com/

usernameLogo can be as big as 200px x 600px

Add clickable link to info box

Setting Up Your Page

Administrators?

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Suggest to friends

Add buttons to your website or blog

Put it on your business cards

Tweet about it if you have a Twitter account

Put it on your business fliers and publications

Swag – coffee cups, t-shirts, bookmarks, etcetera

Please ‘Like’ Me

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Please ‘Like’ Me

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Get People To Like Your Page

Provide Valuable Content

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Provide Valuable Content

Get People To Like Your Page

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Get People To Like Your Page

Encourage Participation

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Get People To Like Your Page

Encourage Participation

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Get People To Like Your Page

Encourage Participation

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Get People To Like Your Page

Encourage Participation

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Posting TipsBe authentic.

Provide interesting information to your audience and links.

Update daily, be active.

Get to the point.

Be neat , use the link box and tools provided.

Respond to comments.

Monitor your page.

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Posting Ideas

http://www.google.com/alerts

http://socialmention.com/

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Handy Facebook Applications

Static FBML – create custom pages using simple HTML

Slideshare – Share presentations like this one

Wildfire – Run contests within the Facebook rules (premium)Networked Blogs – Feed your blog to your Facebook page

Twitter – Allow Facebook to update Twitter

RSS Graffiti- RSS feed from your blog or other content source

Extended Info -use HTML to customize any kind of content and create numerous fields beyond the standard Information categories

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Facebook Etiquette

Don’t post too often!

Be careful tweeting

Be Honest

Respond to comments

Acknowledge complaints

Be careful tagging photographs

No spamming

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Measuring

Short links - measure click thrus

Measure interactions ‘Likes’ & comments

Insights -exportable

Number of ‘Likes’

http://wiki.kenburbary.com/

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Visit the library at:

Our website: http://lib.williamson-tn.org

Facebook: http://www.facebook.com/wcpltn

Twitter: http://twitter.com/wcpltn

Call Us: 595-1243

Thank you for attending today! Please fill out the feedback form so we can improve upon

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