DREW LARISON

@MRDREWLARISON

@MYWEBSUCCESS

FACEBOOK MARKETING

FACEBOOK FACTS

• One of every 13 people on the planet is on Facebook

• 71% of all Internet users are on Facebook

• Every 20 minutes 1,000,000 links are shared on Facebook

• People spend over 700 BILLION minutes on Facebook every month

• Facebook has never explained the purpose of being able to poke someone

HOW TO CREATE A FACEBOOK PAGE

Step 1:Facebook.com/pages/create

Step 2: Fill out information

Step 3: You’re done!

WEBSITE OR FACEBOOK PAGE?• It helps your SEO. (Search Engine Optimization)

• You’re not in control

• Lack of brand control

SETTING UP YOUR PROFILE FOR SUCCESS• Cover photo and profile picture dimensions

• Cover Photo: 851X315• Profile Picture: 180X180

• Use as much branding as possible

• Change cover photo frequently

• Get creative

• Make sure all “About Me” information is filled in

EXAMPLE OF A GOOD PROFILE

EXAMPLE OF A BAD PROFILE

WHAT TO POST?• Pictures

• Questions

• Links

• Behind the scenes news

• Industry news

• Facebook specific deals

HOW TO INTERACT• Answer the phone

• Make it personal

• Keep them talking

HOW TO HANDLE NEGATIVE FEEDBACK

First step is to always know what the situation is. Do not become defensive right off the bat.

• Merited complaint

• Acknowledge the complaint• Apologize• Try to take the conversation offline

• Constructive Criticism

• Thank them for the suggestion and also for their business• Spam

• Acknowledge the complaint once• If needed delete and ban the user

HOW TO PROMOTE A FACEBOOK EVENT• 4 weeks out

• Test the waters• 3 weeks out

• Set up event on Facebook• Add event graphic• Fill out all information

• 2 weeks out

• Pump it up• 1 week out

• Update fans on all info needed• Day before

• Engage with fans. (Questions)• Day after

• Wrap it up

FACEBOOK ADS• Facebook ads work

• Identify your goals

• Target the right people

• Manage your budget

BASIC TIPS• Be consistent

• Create great content

• Engage with your audience

• Always be watching

Q&A

ASK AWAY!

THANK YOU

WEBSUCCESSAGENCY.COM

FACEBOOK.COM/WEBSUCCESSAGENCY

TWITTER.COM/MYWEBSUCCESS

DREW LARISON

@MRDREWLARISON

@MYWEBSUCCESS