CASE STUDYFACEBOOK MARKETINGKideye Eye Supplement Brand

The Brief

Kideye is a supplement brand manufactured & distributed by

Visger Pharm.

The main function of product is to take care children's eyes..

Kideye now has a wide distribution system spreading across Vietnam

market.

Before campaign starts:

- Brand awareness and social media activities are bad.

- Building customer relations badly, engaging to customer slowly,

being competed strongly by other competitors about children foods.

Target audiences: - The main target audiences are Vietnamese moms who have children in primary schools

- Potential audience: all mothers have

baby. Because this product can be used

for all ages. However, it is priority for

children who are in school.

- Parents who take care specially about

nutrition and quality products.

Campaign Objectives: 

To get online target audiences understand why Kideye product is a good choice for their children's eyes

Our solutions

1. FACEBOOK FAN-PAGE

We provided helpful information, tips for moms to understand deeply and

take care health of their children eyes daily by themself. To attract fans

more engaged with the brand on the fan page, we represent the message

within creative concept, eye-catching designed photos with engaging-

driven caption

12.468 fans/3 months

TOTAL FAN

PEOPLE TALKING ABOUT THIS

277 posts/3 months

TOTAL POST

FAN-PAGE REACH

100.003 reach/week

ENGAGEMENT RATE

16.392 LIKES / 277 posts

2.059 COMMENTS / 277 posts

3.764 SHARES / 277 posts

Engagement rate is so good with the fan-page from 10.000 - 50.000 fans

2. FB ADS

- We created Facebook ads model with eye-catching pictures and short texts.

- The content showed benefits that target audiences received when clicking to LIKE page.

1.043.565 reaches

17.920

actions

7.840

page likes

3. MINI-CONTESTS

Using mini-contest is to:

- Increase the engagement with fans

- Maintain the relationship with old fans and build the attraction with new fans.

Mini-contest 1464 LIKES

367 LƯỢT THAM GIA

20.692 SỐ NGƯỜI TIẾP CẬN

126 SHARES

Mini-contest 2:

“Knowledge of mom - Health for baby”

36.744 SỐ NGƯỜI TIẾP CẬN

981 LIKES

786 LƯỢT THAM GIA

624 SHARES

Mini-contest 3

Support for the big contest

Mini-contest 4:

“Kideye – shining children eyes”

20.260 SỐ NGƯỜI TIẾP CẬN 789 LIKES

665 LƯỢT THAM GIA 607 SHARES

Positive feedbacks

HÌNH ẢNH FAN NHẬN QUÀ

We post pictures received by fans to stimulate them actively engage and strongly attract new

fans.

4. Big contest: “The first time children go to

school”

Gifts for

contest

180A number of compositions

45 A number of compositions

57 A number of compositions

25A number of compositions

53A number of compositions

Extra contest: Slow Quick – Quick Slow

- Supporting to increase a number of compositions.

- Guaranteeing fully KPIs with brand.

- Award structure:

• The 9 soonest compositions received a 50,000 VND mobile card for each.

• A 100,000 VND mobile card is for the latest composition.

4. APP ADS

- Using eye-catching pictures and short text.

- Contents correlate the big contest and focus mostly on

gifts.

3.110 clicks

472.319 reaches

Positive feedbacks

Conclusion

12.468A number of fans after 3 months. Attracting averagely 140 fans each day. This number increases stably.

PTAT ratio of fan-page Kideye Eye Supplement was 3.5%, being higher than the good rate of fan-page from 10,000 – 50,000 fans.

According to the Barometer, the ER (Engagement rate) of fan-page from 10000-50000 is 5.4%. In that, this rate of fan-page Kideye is 7.1%

1.043.565A number of reaches of Page Like ads. It confirms that the contents are suitable and necessary for mother’s needs about children health.

367 – 665 - 786A number of people who participate mini-contests. This is really impressive numbers, confirming that attracted special attention from target audiences. Also, after each contest, Kideye received positive feedbacks.

180A number of compositions participated “The first time children go to school“ contest. The figure shows the success of this contest when the activity on the hot fan-page does not seem to be effective. Besides, there are not any PR post about the contest on the popular websites.

THANK YOU!