Facebook Marketing
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Transcript of Facebook Marketing
Presented By:
Presented By:
Akmela Priya. M Charulatha. N
Ishwarya. M Kanmani. E
Creating a Facebook fan page is an
amazing way to promote your business,
build awareness for a cause, gather
support for your band, or to advertise in
a number of other ways.
FB Page Creation:
Navigate to the following URL in a new tab to create
your business page on Facebook:
https://www.facebook.com/pages/create.php
Choose from one of the following six classifications:
Local business or place
Artist, band, or public figure
Company, organization, or institution
Entertainment
Brand or product
Cause of community
https://www.facebook.com/WebMarketingTechniques
Landing URL’s/Tabs:
Fan Gate Page: URL:https://www.facebook.com/WebMarketingTechniques/app_190322544333196
FAQ Page:
URL:https://www.facebook.com/WebMarketingTechniques/app_340820536415
Event Page:
URL:https://www.facebook.com/WebMarketingTechniques/app_106171216118819
Facebook Ads
What are FB ads?
Facebook allows you to reach any segment of people,
anywhere, with a very short setup time. Anyone can create
a Facebook ad, whether it’s for a Facebook Page, Event,
App, other destination on Facebook, or your own website.
Ad Board Ads:
News Feed Ads : Page Like
News Feed Ads : Page Post Engagement
Ads @ Right Side
Optimized Bidding Rate
Power Editor
What is Power Editor ?
A free tool to replace & enhance the capabilities of the bulk up loader.
Features:
Custom Audience Look alike Audience Saved Audience Conversion Tracking Save time with bulk editing
News Feed Ad
Ads @ Right Side
Custom Audience:
General Ads: Right Side Sponsored Ads:
Center Sponsored Ads:
Domain Sponsored Ads:
General News Feeds
FB Offers
What are Face book Offers?
We can share discounts with our customers by posting
an offer on our Face book Page. When someone claims
an offer, they'll receive an email that they can show at
the Page's physical location to get the discount.
Face book Offers
Edge Rank
Face book Grid Tool
What is Face Book Grid Tool?
Images in your ads and sponsored stories should not
exceed more than 20% text in that image as per
advertising guidelines.
URL: https://www.facebook.com/ads/tools/text_overlay
Face Book Insights
Face book Insights
aggregates information
on the sharing and
engagement of website
links spread throughout
Face book. Website
owners can see
information for URLs
from their domains
through the Insights
Dashboard.
Face Book Admin Roles
Manager
Can manage admin roles, send messages
and create posts as the Page, create
adverts and view insights.
Content Creator
Can edit the Page, send messages and
create posts as the Page, create adverts
and view insights.
Moderator
Can respond to and delete comments on the
Page, send messages as the Page, create adverts
and view insights.
Advertiser
Can create adverts and view insights.
Insights Analyst
Can view insights.
Face Book –Social Plugins
Like Button
Let people share pages and content from your site back to their Face book profile with one click, so all their friends can read them.
Share Button
The Share button lets people add a personalized message to links before sharing on their timeline, in groups, or to their friends via a Face book Message.
Embedded Posts
Embedded Posts are a
simple way to put public
posts - by a Page or a person
on Facebook - into the
content of your web site or
web page. Only public posts
from Facebook Pages and
profiles can be embedded.
Send Button
The Send button lets
people privately send
content on your site to
one or more friends in
a Face book message,
to an email address, or
share it with a Face
book group.
Comments
The Comments box lets
people comment on content
on your site using their Face
book profile and shows this
activity to their friends in
news feed.
Follow Button
The Follow button lets
people subscribe to the
public updates of others
on Face book.