Facebook Insights 2013
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Transcript of Facebook Insights 2013
1
2
Table of ContentsConclusions 3
Overview 4
Report Plan 5
Egypt Position 6
Global Importance 7
Regional Importance 8
Users’ Profile 9
Users by Age 10
Relationship Status 12
Gender Roles 13
Selected Pages Analytics 17
Appendices 26
Appendix 1: Facebook Global Top 25 27
Appendix 2: Facebook Regional Comparisons 28
Methodological Notes 29
About eMarketing Egypt 30
eMarketing Egypt Online Competitive Intelligence Report 2
3
Conclusions
eMarketing Egypt Online Competitive Intelligence Report Back to Table of Contents3
• Facebook is the largest social network worldwide, with Monthly Active Users (MAUs) reached 1.15
billion as of June 30, 2013, an increase of 21% year-over-year, according to FB official release.
• With 16 million users, Egypt is ranked as the 17th worldwide in terms of audience size, and ranked as
the 1st among Arab region countries.
• In terms of penetration to population, Chile leads the global top 25 countries with about 64%
penetration, while Qatar leads the Arab countries with a bout 47% penetration.
• Facebook in Egypt is a young age community, dominated by those who are below 30 years old, and
also with those who are aged 18 years old represent the largest single year group on Facebook.
• Among those who reported their relationship status, single users represent more than 53%, which
makes Egypt one of the top single countries on Facebook worldwide.
• Facebook users gender distribution is almost similar to that of the total internet picture in Egypt. But
Male/female comparison reveals further that Female users are of much younger ages, with female
users below 30 years old are representing 81% of total female users.
• Analytics of top Facebook pages in Egypt indicates that Egyptian female users are more culture
oriented, while male users are more sports followers, this trend had been almost the same over the
last four years.
4eMarketing Egypt Online Competitive Intelligence Report 4
• Facebook is the largest online social network worldwide; it
revolutionized the lives of people and how they spend their time, it
also arguably contributed to the recent “Arab Spring” revolutions.
• According to Facebook, it had about 1.15 billion monthly active
users at the end of June 2013, and about 60% of them log on to
Facebook in any given day.
• By June 2013, Facebook was dominating in every world country
except for Russia and China.
• Facebook mobile had been witnessing remarkable growth
recently, reached to 819 million as of June 30, 2013, an increase
of 51% year-over-year . The Facebook mobile app ranked within
the top five apps on both iOS and Android, securing the #3 spot
among iPhone users.
699 M Daily Active Users
819 M mobile users
Overview
1.15 B Monthly Active Users
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5
Report Plan
eMarketing Egypt Online Competitive Intelligence Report 5
• In the following sections, we will be profiling the Facebook in Egypt
including:
1- Egypt position: comparisons of Facebook in Egypt versus global and
regional figures.
2- Users profile: profiling Egyptian users’ demographics mainly in terms of
age, gender and relationship status.
3- Selected pages analytics: profiling estimated analytics for top pages
within selected categories.
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6
Egypt Position
eMarketing Egypt Online Competitive Intelligence Report 6
• With about 16 million users, Egypt’s Facebook community witnessed about 41%
growth comparing the last year. And it stands as the largest Arabian country on
Facebook in addition to being the 17th largest country on Facebook worldwide.
Table 1 : Egypt Facebook Users OverviewUsers as of July 21, 2013 16,000,000
Users as of July 21, 2012 11,387,300
Growth (One Year) 4,612,700 users (41%)
Current Users % of Egypt Internet Users 48.11%
Current Users % of Egypt Population 18.84%
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7
Egypt Position – Global Importance
eMarketing Egypt Online Competitive Intelligence Report 7
16%
8% 7%5%
4%
60%
Figure 1: Global Leaders
United
States
India
Brazil
Indonesia
Global Importance
• As of 21st July 2013, Egypt came as the 17th
country on the global Facebook countries list,
with exactly 16 million users that are
representing about 1.4% of global Facebook
users, while USA leads the global Facebook
users with 180 Million users that are
representing about 16% of global Facebook
users.
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8
Egypt Position – Regional Importance
Regional Importance
• Egypt is the top using country among Arab
countries, as of 21st July 2013 there were
about 61 million Facebook users in Arab
countries (excluding Sudan and Syria); Egypt
leads with users that are representing more
than 26% of users in Arabia. However; Qatar
leads in terms of penetration with about 47%
of total Qatari population are Facebook users.
26% 12%
10%
10%
8%
34%
Figure 2: Regional Leaders
Egypt
Saudi Arabia
Morocco
Algeria
Iraq
Others
The previous graphs show a quick view of leading countries with Facebook
users, and the appendix tables (1), (2) gives a detailed view of the global
Leaders and the regional countries.
8eMarketing Egypt Online Competitive Intelligence Report Back to Table of Contents
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Users’ Profile
Overview
• More than 12 million of the Egyptian Facebook users are below 30 years of age, representing more
than 75% of its total users, and there are 10 million male users representing about 63% of total
users.
9eMarketing Egypt Online Competitive Intelligence Report Back to Table of Contents
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Users’ Profile
Users by Age
• Young generations are dominating the usage of
Facebook in Egypt; users younger than 30 years old
represent about 77% of total users, while users
aged 40 years or older are only about 8% of total
users.
• 18 years old users are the largest single year group
on Facebook with about 1.1 million users
representing alone about 6% of total Facebook
users, the users by age trend, shaped as traditional
pyramid, indicates two related findings:
• Interest in Facebook increases by age for the
currently young people, and decreases with age for
the old people.
• Promising potentiality for wide and sustainable
penetration driven from the currently young
Facebook community (notice the lift-sided pyramid
which peaks early at the 22nd).
28%
32%
17%
10%
5%8%
Figure 3: Age Groups
Under 19s
19-24
25-29
30-34
35-39
40 and Older
10eMarketing Egypt Online Competitive Intelligence Report Back to Table of Contents
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Users’ Profile
Total Users Age Trend
18 Yrs Old
1,080,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
13
15
17
19
21
23
25
27
29
31
33
35
37
39
41
43
45
47
49
51
53
55
57
59
61
63
# of Users
Age (Yrs)
Figure 4: Facebook Users by Age
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Users’ Profile
Relationship Status
• 67% of Facebook users didn’t specify their
relationship status, while only 8% of them are
married versus 18% of them are single. By
excluding the non-reporting users, the single users
are representing about 53% of users; this
percentage comes as one of the top percentages
worldwide.18%
3% 4%8%
67%
Figure 5: Relationship Status
Single
Engaged
In a Relationship
Married
Others
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Users’ Profile
Gender Roles
• Male users represent about 62% of total Facebook users in Egypt; this is almost similar to the male/female
breakdown for Egyptian internet users from a total perspective, and reflects the fact that Facebook is almost
reflecting the total picture of internet community in Egypt.
63%
37%
Figure 7: Facebook Users
Male
Female
61%
39%
Figure 6: Internet Users
Male
Female
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Users’ Profile
Male Users
• Male users are with older ages than total users’ segmentation, with only about 74% of users are below
30 years. However, they show the same trend with more number of users by older age till it peaks at the
18th and also at 23rd then start declining till it reaches to almost six thousand users aged 64 years. When
it comes to the relationship status, male users have a similar percentage of single versus married users.
18%
4%
2%7%
69%
Figure 9: Male Users
Relationship StatusSingle
In a
RelationshipEngaged
Married
Not Specified
26%
30%18%
11%
6%
9%
Figure 8: Male Users
Age Groups
Under 19s
19-24
25-29
30-34
35-39
40 and Older
14eMarketing Egypt Online Competitive Intelligence Report Back to Table of Contents
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Users’ Profile
Female Users
• Female users are with much younger ages than male users segmentation, with 82% of female users are
below 30 years old. However, they show the same trend of more number of users by age till it peaks at the
22nd and then start declining till it reaches 2,600 users aged 64 years. When it comes to relationship status,
female users have a lower percentage of single versus married users.
17%
4%
4%10%
65%
Figure 11: Female Users
Relationship Status
Single
In a
Relationship
Engaged
Married
Not Specified
30%
35%
16%
9%
4%
6%
Figure 10: Female Users
Age Groups
Under 19s
19-24
25-29
30-34
35-39
40 and Older
15eMarketing Egypt Online Competitive Intelligence Report Back to Table of Contents
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Users’ Profile
Age Versus Gender
18 Yrs;
620,000
18 Yrs;
440,000
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
13
15
17
19
21
23
25
27
29
31
33
35
37
39
41
43
45
47
49
51
53
55
57
59
61
63
# of Users
Age (Yrs)
Figure 12: Male & Female Users by Age
Male
Female
16eMarketing Egypt Online Competitive Intelligence Report Back to Table of Contents
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Selected Pages Analytics
• This section will be profiling of key Facebook pages in Egypt through estimated analytics .
• Selected pages were recognized as top pages in Egypt as per different sources
(e.g. www.facebakers.com). And then we deployed a categorization and filtering criterion (8 different
categories and fans not less than 2 M users)
• The profiled analytics for each page include:• Fans according to nationality (Egyptians / non Egyptians)
• Egyptian users by gender
• Egyptian users Age Groups
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Selected Pages Analytics
32%
68%
Figure 13: Geographic
Breakdown
Egypt
Others
Page: نفسكثقف (Educate your Self)
Total Fans: 7,487,910
54%46%
Figure 14: Egyptian Users
by Gender
Male
Female
18%
40%20%
11%
5%6%
Figure 15: Egyptian Users
Age Groups Below 19s
19-24
25-29
30-34
35-39
40 and
Older
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Selected Pages Analytics
44%
56%
Figure 16: Geographic
Breakdown
Egypt
Others
Page: Amr Khaled
Total Fans: 7,030,975
58%
42%
Figure 17: Egyptian Users
by Gender
Male
Female
18%
39%19%
12%
6%
6%
Figure 18: Egyptian Users
Age Groups Below 19s
19-24
25-29
30-34
35-39
40 and
Older
19eMarketing Egypt Online Competitive Intelligence Report Back to Table of Contents
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Selected Pages Analytics
56%
44%
Figure 16: Geographic
Breakdown
Egypt
Others
Page: Amr Diab
Total Fans: 5,814,291
62%
38%
Figure 17: Egyptian Users
by Gender
Male
Female
26%
43%
17%
7%
3% 4%Figure 18: Egyptian Users
Age GroupsBelow 19s
19-24
25-29
30-34
35-39
40 and Older
20eMarketing Egypt Online Competitive Intelligence Report Back to Table of Contents
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Selected Pages Analytics
43%57%
Figure 19: Geographic
Breakdown
Egypt
Others
Page: Ahmed Helmy - أحمد حلمي
Total Fans: 4,205,119
61%
39%
Figure 20: Egyptian Users
by Gender
Male
Female
30%
44%
14%
7%
2% 3%
Figure 21: Egyptian Users
Age Groups Below 19s
19-24
25-29
30-34
35-39
40 and
Older
7
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Selected Pages Analytics
79%
21%
Figure 22: Geographic
Breakdown
Egypt
Others
Page: Vodafone Egypt
Total Fans: 3,823,198
63%
37%
Figure 23: Egyptian Users
by Gender
Male
Female
27%
38%
17%
9%
4% 5%Figure 24: Egyptian Users
Age GroupsBelow 19s
19-24
25-29
30-34
35-39
40 and Older
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Selected Pages Analytics
68%
32%
Figure 25: Geographic
Breakdown
Egypt
Others
Page: (We Are All Khalid Said) كلنا خالد سعيد
Total Fans: 3,231,532
63%
37%
Figure 26: Egyptian Users
by Gender
Male
Female
20%
39%19%
10%
5%7%
Figure 27: Egyptian Users
Age GroupsBelow 19s
19-24
25-29
30-34
35-39
40 and
Older
23eMarketing Egypt Online Competitive Intelligence Report Back to Table of Contents
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Selected Pages Analytics
74%
26%
Figure 28: Geographic
Breakdown
Egypt
Others
Page: Al Ahly
Total Fans: 2,711,570
73%
27%
Figure 29: Egyptian Users
by Gender
Male
Female
28%
39%
16%
8%
4% 5%Figure 30: Egyptian Users
Age GroupsBelow 19s
19-24
25-29
30-34
35-39
40 and Older
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Selected Pages Analytics
69%
31%
Figure 31: Geographic
Breakdown
Egypt
Others
Page: اليوم السابع (Youm7)
Total Fans: 2,578,665
70%
30%
Figure 32: Egyptian Users
by Gender
Male
Female
15%
33%
20%
14%
7%
11%
Figure 33: Egyptian Users
Age GroupsBelow 19s
19-24
25-29
30-34
35-39
40 and Older
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Appendices
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Appendix 1:Facebook Global Top 25
27eMarketing Egypt Online Competitive Intelligence Report
Country FB Users (#) % of Global Audience Online Population (#) % of Online Population Total Population (#) Penetration
Global 1,150,000,000 100.00% 2,405,518,376 47.81% 7,105,000,000 16.19%1 United States 180,000,000 15.65% 256,415,589 70.20% 316,464,000 56.88%2 India 88,000,000 7.65% 155,064,347 56.75% 1,232,620,000 7.14%3 Brazil 84,000,000 7.30% 96,678,643 86.89% 193,946,886 43.31%4 Indonesia 62,000,000 5.39% 36,501,708 169.86% 237,641,326 26.09%5 Mexico 50,000,000 4.35% 45,108,857 110.84% 117,409,830 42.59%6 United Kingdom 34,000,000 2.96% 55,433,670 61.33% 63,705,000 53.37%7 Philippines 34,000,000 2.96% 35,586,492 95.54% 98,210,000 34.62%8 France 28,000,000 2.43% 54,536,810 51.34% 65,707,000 42.61%9 Germany 28,000,000 2.43% 67,614,120 41.41% 80,493,000 34.79%
10 Italy 26,000,000 2.26% 34,628,368 75.08% 59,704,082 43.55%11 Argentina 24,000,000 2.09% 22,385,340 107.21% 40,117,096 59.82%12 Thailand 24,000,000 2.09% 17,470,459 137.37% 65,926,261 36.40%13 Japan 22,000,000 1.91% 100,670,175 21.85% 127,350,000 17.28%14 Colombia 20,000,000 1.74% 23,116,190 86.52% 47,191,000 42.38%15 Canada 19,200,000 1.67% 30,490,863 62.97% 35,141,542 54.64%16 Spain 18,800,000 1.63% 33,627,106 55.91% 46,704,314 40.25%17 Egypt 16,000,000 1.39% 33,260,000 48.11% 84,939,246 18.84%18 Turkey 15,400,000 1.34% 34,130,638 45.12% 75,627,384 20.36%19 Malaysia 15,400,000 1.34% 19,598,662 78.58% 29,785,200 51.70%20 Taiwan 14,800,000 1.29% 17,739,454 83.43% 23,344,213 63.40%21 Australia 13,000,000 1.13% 19,064,301 68.19% 23,150,462 56.15%22 Peru 11,800,000 1.03% 11,641,505 101.36% 30,475,144 38.72%23 Poland 11,200,000 0.97% 25,046,644 44.72% 38,533,299 29.07%24 Venezuela 11,000,000 0.96% 12,749,484 86.28% 28,946,101 38.00%25 Chile 10,600,000 0.92% 10,216,666 103.75% 16,634,603 63.72%
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28
Appendix 2: Facebook Regional Comparisons
28eMarketing Egypt Online Competitive Intelligence Report
Country FB Users (#) % of Regional Audience Online Population (#) % of Online Population Total Population (#) Penetration
Arab Region 60,838,000 100.00% 107,376,041 57% 297,351,982 20.46%1 Egypt 16,000,000 26.30% 33,260,000 48.11% 84,939,246 18.84%2 Saudi Arabia 7,400,000 12.16% 15,765,783 47% 29,195,895 25.35%3 Morocco 6,400,000 10.52% 18,147,030 35% 32,994,600 19.40%4 Algeria 5,800,000 9.53% 5,771,422 NA 37,900,000 15.30%5 Iraq 4,800,000 7.89% 2,513,684 NA 35,404,000 13.56%6 Tunisia 4,200,000 6.90% 4,466,368 94% 10,777,500 38.97%7 United Arab Emirates 4,200,000 6.90% 7,024,460 60% 8,264,070 50.82%8 Jordan 3,000,000 4.93% 2,655,119 NA 6,475,900 46.33%9 Lebanon 1,900,000 3.12% 2,953,465 64% 4,822,000 39.40%
10 Palestine 1,360,000 2.24% 1,326,165 NA 4,420,549 30.77%11 Kuwait 1,200,000 1.97% 2,836,206 42% 3,582,054 33.50%12 Libya 1,200,000 1.97% 1,231,947 97% 6,202,000 19.35%13 Yemen 1,080,000 1.78% 4,279,103 25% 24,527,000 4.40%14 Qatar 900,000 1.48% 1,688,455 53% 1,916,426 46.96%15 Oman 800,000 1.31% 2,298,932 35% 3,831,553 20.88%16 Bahrain 500,000 0.82% 1,086,422 46% 1,234,571 40.50%17 Djibouti 72,000 0.12% 71,480 NA 864,618 8.33%18 Comoros 26,000 0.04% 43,279 60% 724,300 3.59%
NA = Not Available; due to source data discrepancy
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Methodological Notes
• This edition of the annual report got published on the 30th August 2013.
• Data about Facebook global position published by Facebook Investor Relations.
• All data and insights about Facebook users were collected directly from Facebook on the 21st, July,
2013.
• The percentage of age groups were calculated from the number of users identified within a particular
age bracket to the total number of users who reported their age data (exclusion of not specified ages).
• For the purposes of this report, Arab countries were defined as per the League of Arab States with the
exclusion of Sudan & Syria due to lack of Facebook users data..
• Countries’ population data were got directly from official sources or when not available from UN
estimates.
• Countries’ online population data were got from the International Telecommunication Union web site
(http://www.itu.int), accessed on the 15th, August 2013.
• Egypt online population data were got from official source: www.mcit.gov.eg, accessed on the 15th,
August 2013.
• Data about the profiled Facebook pages are all estimates captured directly from Facebook on the 17th
August 2013.
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About eMarketing Egypt
About Us
eMarketing Egypt is the first company in Egypt and the Middle East that provides a full
integrated e-marketing services starting from situation analysis to delivering the promised
results. eMarketing Egypt combines expertise from the competitive intelligence field with the
internet marketing professionalism to support its clients with a fully integrated internet
marketing strategy and strategic decision support for their investment decision online.
Online Competitive Intelligence (OCI)
OCI is an eMarketing Egypt innovative service that is the mix of both Competitive Intelligence and Online Marketing into
an integrated decision support for online business decision makers through both customized services and standardized
reports. We are proudly referring our e-marketing success to the fact of being always based on OCI findings.
Citation
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Contact Us
Address:
Head Office: 42 Abd Elmonem Riyad st, Fifth Floor, Mohandseen, Giza, Egypt.
Commercial Office: Smart Village, B-115, Cairo-Alex Desert Road, Egypt
E-mail: [email protected] Website: www.emarketing-egypt.com
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