CitizenNet Facebook Audience Planning and Purchasing Playbook Worksheet_KW
Facebook Groups: How to Build a Massive Audience
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Transcript of Facebook Groups: How to Build a Massive Audience
FacebookGroups
MASSIVEAudience
How to Use
www.becomeablogger.com
to build a
What you'll need to set up your group
JOIN OUR GROUP
Discussion
Add a banner for your group (your group photo)
Members Events Photos Files
13 hoursMembers
Post a few items (i.e. photos) before you startsharing.
Group descriptionRules
You
How to Grow a Facebook Group
Define who youare trying toattract.Have a well-defined avatar
Be strategic aboutposting contentregularly.
Consistent content is a key component to keepyour group members engaged
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Encouragemembers topost
Private message every newmember and set expectations.
Build relationships with thegroup members.
When you find people with goodcontent, reach out to them andask them to share.
Do not add people to your group unless they have explicitly requested to be added.! If you want your friends to join your group, send them a private message and GIVE THEM the OPTION.
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ADMINS Bring on more admins to helpmanage the group.Assign each one a task.Have them swap tasks everyso often to help them becomefamiliar with everything thatneeds to be done in the group.Create a separate Facebookgroup for them to be able towork together and even shareideas.
How to Manage Larger Groups
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Approving Members and Moderating Spam
?REQUEST TOJOIN GROUP
If they are already connected to multiple people in the group,they can usually be let in.Check to see how long they have been on Facebook. If theaccount is new, they are usually spammers and shouldn’t beaccepted.Check out their profile. You can usually tell if it’s a fake profile bylooking at what they post, their pictures and their names.
When a person come into the group and leave spam, try to do educate that person first. Remindthem of the rules of the group.If they continue to leave spam, they should be removed from the group.!
Taking advantage of Pinned Posts
It’s a good idea to rotate these pins and use them to engage the community. The frequency ofrotating your pins will depend on the group.!
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Pin themes for photos that the members should take and postPin a post to function as a live chat.Your upcoming events.Competitions hosted by the groupFeature your members.If someone has won an award, pin that.Giveaways for members. If they want to get in the drawing,they can comment below.Strategically pin promotions of your product(s) or service(s).
Member of theMonth
Group Files
Yes, you have the option to upload files in groups.
This is a good place to store resources for your members. A good place for a member directory and for recommendations. Might be helpful to remind your members at least once a month aboutthe available resources.
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Most people don’t understand how to use them, so if you use this feature, you need to explainto your members.!