Facebook Audience Update 10.7
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Transcript of Facebook Audience Update 10.7
Status updates: 40 million users are updating their statuses at least once each day.
Pages: 10 million users became fans of a page each day.
Videos: 14 million videos are now being uploaded each month.
Photos: 2 billion photos are now being uploaded each month.
Shared content: 2 billion pieces of content, whether links, posts, photos or anything else, are now shared each week
Mobile: 65 million people accessed the site through a mobile device.
The Power of the Platform
Female
Male
9mm
22mm
25.2mm
33.8mm
<18
18-24
25-34
35+fastest growing demographic
90 million active users in the the US
Source: Facebook internal data, Sept 2009
56%
44%
more than 50% return dailyAudience: 300 million users globally
Gender makeup on Facebook
46% Male 54% Female
US users, age 18-34Your target is on Facebook
There are 42.8 million US Users, Age 18-34 on Facebook and you can target specific psychographics by using keyword targeting
Each user Age 18-34 has an average of 125 - 200+ friends!
70% use it more than email
62% upload/view/share photos
38% use it more than cell phones
32% use it more than any other communication device
22% upload/view/share photos
US females, age 18-34Your target is on Facebook
There are 23 million+ US females, Age 18-34 on Facebook, who are characterized as:
2x more likely to purchase fitness/diet products 4x more likely to be expecting their first child 3x more likely to research parenting/family info 3x more likely to have gone on a date in the past month 3x more likely to have provided advice on household products
Moms, age 25-49Your target is on Facebook
Facebook reaches 33% of US women, age 25+ online with children
Approximately 1 out of 5 (21%) of females on Facebook are parents. When it comes to Computer/Internet/Technology, moms on Facebook are:
4x more likely to read an RSS feed 4x more likely to watch technology news videos online 3x more likely to blog 3x more likely to visit a social network (yesterday) 3x more likely to visit someone else’s blog 3x more likely to access the Internet from café 3x more likely to build/update personal web page 3x more likely to play online games