Facebook for Business HubSpot Personal Profile vs. Business Page • Set up a Personal Profile...

download Facebook for Business HubSpot Personal Profile vs. Business Page • Set up a Personal Profile first

of 56

  • date post

    22-Jun-2020
  • Category

    Documents

  • view

    0
  • download

    0

Embed Size (px)

Transcript of Facebook for Business HubSpot Personal Profile vs. Business Page • Set up a Personal Profile...

  • How to Use Facebook for Business August 2009

    Ellie Mirman Inbound Marketing Manager HubSpot

    Twitter: @ellieeille@

  • Agenda

    • What is Facebook & Why is it Important?Important?

    • How to Get Started • How to Create Your Business Page

    5 Tips for Promoting Yo r B siness• 5 Tips for Promoting Your Business • What to Measure & How

  • Outbound Marketing

  • Outbound Marketing is Broken

    800-555-1234 Annoying Salespersonp

  • The Bad News

    Flickr: pjbeardsley

  • The Good News

  • Inbound Marketing

    Blog SEO Social Mediag

  • Budget vs. Brains

    FlickrFlickr: Refracted Moments: Refracted Moments FlickrFlickr: : GaetoanGaetoan LeeLee

  • Inbound Marketing Process

    Get FoundGet Found Tools • Content Mgmt

    Process • Publish

    Get FoundGet Found • Blogging • Social Media • SEO

    • Optimize • Promote

    ConvertConvert • Offers / CTAs • Landing Pages

    • Target • Capture ConvertConvert Landing Pages

    • Emails • Lead Intel

    Capture • Nurture

    MeasureMeasure • Analytics• Test

    • Analyze Repeat MeasureMeasure• Repeat

  • What is Facebook?

  • Why You Should Care

    • Over 250 mill active users

    • 700,000 new users every day

    • 3rd most trafficked website

    • More than half outside college

    • Fastest growing demographic is those 35 years or olderis those 35 years or older

  • Social Media = Cocktail Party

    • Social media is similar to a cocktail reception Without constraints of time or space• Without constraints of time or space

    • More public – easier for other people to listen in

    Flickr: TECHcocktail

  • Cocktail Party Advice

    Meet people and start conversations Add value be helpful answer questionsAdd value – be helpful, answer questions Ask questions, trust others’ advice

    Flickr: TECHcocktail

  • Business Goals for Using Facebook

    • Get Found

    • Connect and Engageg g

    • Create a CommunityCreate a Community

    • Promote ContentPromote Content

  • Agenda

    • What is Facebook & Why is it Important?Important?

    • How to Get Started • How to Create Your Business Page

    5 Tips for Promoting Yo r B siness• 5 Tips for Promoting Your Business • What to Measure & How

  • How to Get Started

  • Personal Profile vs. Business Page

    • Set up a Personal Profile first and then create a Business Page that you will administerg y

    • Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)g ( y p )

  • Sign Up at www.facebook.com

  • Build Your Personal Profile

    • PhotoPhoto • Work/edu info • Networks • InterestsInterests,

    photos, etc. A li ti• Applications

  • Join Networks

    Networks helpNetworks help connect you with people around youpeople around you.

  • Connect With Friends

    • Friends need to be requested and mutually acceptedy p

    • Friend Finder S h• Search – Classmates, Coworkers, Names

  • Share Information

    Share links, photos, videos, thoughts, etc.

  • Worried About Privacy?

  • Agenda

    • What is Facebook & Why is it Important?Important?

    • How to Get Started • How to Create Your Business Page

    5 Tips for Promoting Yo r B siness• 5 Tips for Promoting Your Business • What to Measure & How

  • Create a Business Page

    http://www.facebook.com/pages/create.php

  • Build Your Business Page

  • Publish Your Page

  • Become a “Fan”

  • Agenda

    • What is Facebook & Why is it Important?Important?

    • How to Get Started • How to Create Your Business Page

    5 Tips for Promoting Yo r B siness• 5 Tips for Promoting Your Business • What to Measure & How

  • Tip #1: Create an Engaging Page

    • Events • Videos • DiscussionsDiscussions • Photos

    Blog Articles• Blog Articles

  • Tip #2: Go Viral – Leverage News Feed

    • News Feed shows• News Feed shows updates on your and your friends’ activity

    • First thing you see when you log in

    • Your updates show on• Your updates show on your profile “Wall”

    • Allow users to engage with you – each activity is shared with their networktheir network

  • Tip #3: Draw on Your Network

  • Tip #3: Draw on Your Network

  • Tip #4: Optimize for Search

    • Facebook Search • Based on # Fans

  • Tip #4: Optimize for Search

    • Public Search • Check your settings • Choose good URLg

  • Tip #5: Advertise on Facebook

    http://www.facebook.com/advertising/

  • Create Your Ad

    Advertise a website orAdvertise a website or something on

    Facebook (Page,Facebook (Page, Group, Event)

  • Target Your Audience

    Target by Location, Gender AgeGender, Age,

    Keywords, etc.

  • Set Your Budget

    Choose Pay Per Click P P Vior Pay Per View

    (Click through rate on Facebook is LOW!on Facebook is LOW!

    Go PPC)

  • Agenda

    • What is Facebook & Why is it Important?Important?

    • How to Get Started • How to Create Your Business Page

    5 Tips for Promoting Yo r B siness• 5 Tips for Promoting Your Business • What to Measure & How

  • Reach: Friends, Fans, Members

  • Engagement: Activity

  • ROI: Facebook Ad CTR, Traffic, Cost

  • ROI: Organic Traffic & Ad Traffic

  • ROI: Traffic, Leads, Customers

  • Case StudiesCase Studies

  • Case Study: HubSpot

    Gather Testimonials

  • Case Study: MailChimp

    Customer Service

  • Case Study: Adobe

    Engage & Educate

  • Facebook is One Piece of the Puzzle

  • What’s HubSpot?

    I b d k ti ft• Inbound marketing software • Over 1,500 customers in 3 years, y • 90+ employees, lots of MIT grads

  • Proven ROI

    Cilk Arts Increases Leads 500%

    Makana Solutions 3x Leads, 2x Conversions

    Vocio Pays for HubSpot 30x Over with New Leads

    Objective Management Group Grows Leads 360%

    Bridge Group Doubles Online Leads g p

    www.HubSpot.com/ROI

  • Awards

  • Buzz

  • Thank You! Become a Fan:

    http://facebook.hubspot.com Join Marketers:

    http://facebook.promarketers.comp p Grade Your Profile:

    http://facebook.grader.comp g

    Ellie Mirman I b d M k ti MInbound Marketing Manager HubSpot

    Twitter: @ellieeille

    Try HubSpot: http://HubSpot.com/Free-Trial

  • Free Facebook for Business eBook

    htt //bl h b t• http://blog.hubspot.c om/blog/tabid/6307/ bid/4813/Free- eBook-How-to-Use- Facebook-for- Business aspxBusiness.aspx