Facebook Fatigue - Rob Leathern, Optimal
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The leading social media ad buying and analytics platform
Harness the Entire Suite of Facebook Ad Types From a Single Interface ROI Attention
Marketplace Ads Newsfeed Desktop Sponsored stories Mobile
Custom Audiences Create targeting segments from your own customer database (emails and phone numbers)
Facebook Exchange (FBX) Remarket and behaviorally target buys
monthly active user base
Premium Ads via API Get the attention of users on
homepage and other premium units
Mobile Newsfeed Reach users on the move, and track mobile to desktop conversions
Call of Duty 44 friends play this
Call of Duty : Phantom. Join the biggest release of 2013
245 288
325 376
432 488
543 604
680
Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12
Facebook Mobile Monthly Active Users (MAU)
in Millions
Source: Espinosa, Jonathan. Global Growth in Q4: 1.06B MAU, Mobile Surpasses Web." InsideFacebook. Inside Network, 30 Jan. 2013.
Facebook US Mobile Monthly Actives Up 57% Year over Year
0:58 1:39
2:20
4:47 5:15
11:28
Microsoft Yahoo! Twitter Google Instagram Facebook
Facebook Owns 40% of Time Spent on Top 10 Mobile Properties in US
Average Monthly Time Spent (in hours) on Mobile
On average mobile users spend 23 minutes per day on Facebook
Mobile monthly users
Source: ComScore, The Mobile Digital Omnivore; December 2012
680M
57% Year-over-year
growth in monthly active users
Source: Facebook Q4 2012 Earnings
Facebook Dominates Consumer Engagement on Smartphones
Consumer engagement with smartphone content via apps accounts for 4 out of every 5 mobile app minutes
Source: ComScore, Mobile Future in Focus; February 2013.
Facebook 23% 3%
3%
3% 2%
1%
1% 1%
All Other Apps 63%
Gmail
YouTube
Google Maps
Google Play
Google Search
All Other Google Apps