Facebook et strategie réseaux sociaux
29
-
Upload
aurelien-alexandre-debord -
Category
Business
-
view
854 -
download
1
Transcript of Facebook et strategie réseaux sociaux
Average Facebook User People who like articles
URLs visited from Facebook
5.3x more
130
310
0
50
100
150
200
250
300
350
Average Facebook user People who like articles
Average number friends on Facebook
2.4x more
•
•
-
-
-
Clic
kth
rou
gh r
ate
(C
TR)
Number of friends who have liked article
Like button w/ faces
Like button w/out faces
0%
5%
10%
15%
20%
25%
30%
35%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Age distribution of users who like articles on news sitesvs. newspaper subscribers
Users who click "like" on news sites Newspaper subscribers
Source: Newspaper Association of America, Facebook internal data
Users who click like median: 34
Newspaper subscriber median: ~51
•
•
•
•
•
•
•
•
•
•
