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Facebook Dynamic Ads:

Show Highly Relevant Ads to the People

Most Likely to Purchase

Facebook Dynamic Ads help you promote the right products, at the right time, to the right

audience.

Show products to shoppers who recently browsed your product pages or added products to the

cart and purchased.

For example, people browsing a nurse t-shirt may see a Dynamic Ad for that same nurse t-shirt if

they did not purchase it, or they may see different nurse t-shirt designs and other related nurse

products such as leggings, hoodies, and more.

Benefits of dynamic ads on Facebook:

– Get another chance to turn that visitor into a customer

– Each ad is specially formatted for your shoppers

– Convert more sales with lower ad cost

– Greater click-through rates and conversions

– Promote relevant products to people who visited your product pages

– Set up once and promote related products ongoing to people most likely to purchase

– Showcasing one or more products across any device

Your Dynamic Ads may appear on Facebook, Instagram, or both, depending on the ad

placements you choose.

The delivery of the right marketing message, to the right person, at the right time pays huge

dividends. You are reaching people who have shown interest in your product and already visited

your product page.

You can use Dynamic Ads to target three different customer behaviors:

Viewed Content: After a customer views a product page in your store, you can begin serving

them ads featuring the same product to encourage them to take another look. Most visitors do

not purchase on the first view. Keep showing them ads to convert.

Add to Cart: If a customer adds a product to their cart, but doesn’t purchase it, you can show

them ads that specifically promote that product, giving them a gentle nudge back to your site to

complete the transaction. Treat these people with classic cart abandonment email techniques.

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Product Purchase: Once a customer successfully purchases a product, you can serve those ads

featuring related products, upsells, new arrivals, and anything else that might be valuable to

them based on their purchase history.

Upsells immediately after a new purchase are effective, because they work! Brand new

customers are increasingly more apt to purchase something else from you than cold prospects

with no prior history.

Cross-sell to past customers. You’ve read the stats. You already know past customers are worth

more (and convert higher) than new ones. So why focus ads rewarding and encouraging past

customers?

Here is how it works:

1. Upload your product catalog

A product catalog, sometimes called a product feed, is a list of products you would like to

advertise on Facebook. Each product in the list has specific attributes which can be used to

generate an ad: a product ID, name, description, landing page URL, image URL, availability, and

so on.

To upload your catalog to Facebook, you'll need a Business Manager account.

2. Set up your pixel

Place the Facebook pixel on your website (or app events if you have an app) and modify it to

report when product IDs from your catalog are being viewed, added to cart, and purchased.

Your Facebook pixel is the same pixel used to create website Custom Audiences or to track

conversions. You can find your pixel code in your Ad Account under Tools > Pixels.

3. Create a Dynamic Ad template

Create a Dynamic Ad template that is automatically filled with the right products. You can choose

to show all products or only a single product set which you define. Use keywords to pull in

images, product names, and prices more dynamically from your product catalog. Show a single

product or multiple products at once using the carousel ad format.

Dynamic Ads work on Facebook News Feed, Right-Hand Column, and the Audience Network.

With one dynamic ads template, you can deliver ads to any device: mobile, tablets, and desktop.

4. Run Dynamic Ads

To get started today, select the Product Catalog Sales objective in Power Editor, Ads Manager.

Congratulations! You have set up your retargeting ads

and can now remarket your traffic and get more conversions for less.

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IMPORTANT LINKS AND RESOURCES

SIGN UP TO SUNFROG AND BECOME AN ARTIST AND OR SELLER

http://bit.ly/2nIfAUN

SUBSCRIBE TO THE OFFICIAL SUNFROG YOUTUBE CHANNEL

Be the first to watch new videos released from SunFrog on the SunFrog YouTube channel.

https://www.youtube.com/user/sunfrogshirts

LEARN FROM WORLD-CLASS INSTRUCTORS AT YOUR OWN PACE AT THE SUNFROG ACADEMY

Learn from the best and sell more products online inside the SunFrog academy.

academy.sunfrog.com

JOIN THE SUNFROG ACADEMY FACEBOOK GROUP

Network with fellow online entrepreneurs and t-shirt sellers inside the SunFrog Academy Facebook

group. Share tips, tricks, ideas, and case studies. Together we are stronger.

https://www.facebook.com/groups/750888361594576/

LIKE AND FOLLOW THE SUNFROG SELLER FAN PAGE

Always stay up to date with the latest news from SunFrog by following the SunFrog seller fan page. We

release official announcements, promos, and new product releases on the seller fan page.

https://www.facebook.com/SunFrogSellers/

JOIN THE SUNFROG SELLER AND ARTIST EMAIL NEWSLETTER

http://bit.ly/2o9IWIe SUNFROG OVERVIEW: SunFrog is the largest online t-shirt platform in the world. We offer a platform that connects both artists and sellers around the world. You can earn as an artist by uploading your art onto products through our product designer and earn a commission when those products sell. You can earn as a SunFrog seller. Advertise any of our millions of designs from the SunFrog marketplace and earn a seller commission by adding your seller ID at the end of any product page URL. No need to create your own products; you can promote any product from within the marketplace.