Facebook, an Introduction

With lots of Q & A by Trish Perkins

Nonprofit Technology Consultant

Who’s Trish?

• Nonprofit systems analyst and designer

• Affordable nonprofit technology consultant

• Trainer—Salesforce CRM, Google, WordPress web sites, Office, Video, Social Networks

I do cloud computing solutions

Secretaries…

Paper…

Dictaton and transcription.

Snail mail.

It was a simpler world.

Now there’s just too much information. It’s too complex.

Isn’t it?Isn’t it?

Social Media is…

• Social media is people using tools (like blogs and video)

• and sites (like Facebook and Twitter) to share content and

• have conversations online.

Where are you now?

The first on your block?Early Adopter?

Slow and careful?Resistant?

It’s a tool of the devil!

1. Social media are powered by the Internet.

2. Social media are NOT mass media.

3. Social media are accessible to any organization or anyone with an Internet connection.

4. Social media enable people to connect to each other across space and time.

5. All communications strategies and tools must be driven by the needs and requirements of an

audience, NOT the needs of an organization.

http://www.marketingfornonprofits.org/2008/07/primer-on-social-media.html

(It’s a conversation.)

Best In-Depth Tutorial

www.gcflearnfree.org

(I’ll be stealing freely from it today!)

Why Use Facebook?

Does anybody have this question?

Common Facebook Terms

And what they mean…

TimelineAlso known as your profile page, the Timeline is where you’ll share information about yourself on Facebook. • Post your profile picture• Post your cover picture• Share basic information about yourself• Whenever you share something on FB, it

appears on your Timeline AND your friends’ News Feeds.

News Feed

The News feed is a stream of updates from your friends and any Facebook Pages you follow. This is where You'll probably spend most of your time on Facebook, since it's where you can view and comment on what's happening with all of your friends

Status Update

• One of the most common things people share on Facebook are status updates—short, text-based posts that your friends can see and comment on.

• You can also post other things, like photos, videos, links, and more. Your friends will be able to see your posts on their News feeds, and the things you share will also be posted to your Timeline.

Friend

• You can add people you know as friends on Facebook. Your friends will see the things you share, such as status updates or photos.

• Friends will also be able to view your profile information and share things on your Timeline.

Like

• Whenever your friends share something on Facebook, you can choose to like the post. This is just a simple way of showing your friends that you enjoyed what they shared.

• You can also like the Facebook Page for certain businesses and organizations to receive updates about them in your News Feed.

Comment

• Whenever your friends share on Facebook, you can leave acomment about their posts.

Tag

• Friends can tag you in photos and posts they share on Facebook. Posts you're tagged in will appear on your Timeline.

Share

• If you choose to share something you find on Facebook, it will appear in your timeline and all your friends will be able to see it.

• Just “liking” doesn’t move an item to your Timeline.

No Account? Here’s what you see:

A Personal Page

League of Women Voters - PT

With Login

…and more options

Let’s Create an Account

It’s EASY! - demo

Suggestions for Facebook Use

…good for personal pages, but also for org pages as well!

Start by just listening.

“Social media is not about you. It’s about people’s relationships with you.”

Engage, invite engagement

• Answer questions• Ask questions• Post interesting

stuff

Offer your content, invite content

• Use Photos, upload Photos

• Use videos, upload videos

• Share Facebook items with friends, especially from LWVPT!

Give up control

“If you want people to spread your message, you have to trust them. Let go.”

What you can do when someone comments:

• Thank them.

• Point them to a resource.

• Ask them a question.

Problem?

Here’s what the Air Force does:

http://www.flickr.com/photos/cambodia4kidsorg/3226367547/

You can…• Suggest Edits for

an Admin• Email an Admin• Fix the facts, if

you are certain of them

• Suggest they contact _______

• Of course, stay polite

Questions???

Have fun!

…and thanks for coming!

Credits• Blind Stenographer using dictaphone, Library of Congress collection,

Flickr.com

• Shattered glass, Julian Burgess aka aubergene, flickr.com

• RSS Symbol w Headset, Flickr: Colleen AF Venable

• Give up control• http://associationsnow.com/2013/01/less-control-more-tradeshow-succes

s/

• Airforce Blog response photo• http://www.flickr.com/photos/cambodia4kidsorg/3226367547/