Facebook advertising done right for growth
Transcript of Facebook advertising done right for growth
Facebook AdvertisingDone Right For Growth
Do you advertise on Facebook?
Are you doing it right?
Let’s start with mistakes
#1: The Platform
VS
#2: The Objectives
Facebook Ads≠
Boost Post
#3: The Ads
VS
A B
VS
RM0.79/website clickRM0.52/website click
A B
VS
A B
VS
RM0.39/website clickRM0.51/website click
A B
#4: The Numbers
Vital numbers most businesses don’t keep● Cost per acquisition● Profit per customer● Customer lifetime value
Case study30 days, total adspend RM600
● Reach: 65,000● Website clicks: 2,062● Orders: 63● Sales: RM1,582● Average value per order: RM25.11● Average cost per order: RM18.25
Case study30 days, total adspend RM600
● Reach: 65,000● Website clicks: 2,062● Orders: 63● Sales: RM1,582● Average value per order: RM25.11● Average cost per order: RM18.25
Cost per acquisition = total adspend / number of orders
RM600 / 63 = RM9.52
(A) Cost per acquisition = RM9.52
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM2.66
Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
VS
RM0.79/website clickRM0.52/website click
A B
Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
38%
2,470
75
(A) Cost per acquisition = RM9.52
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM2.66
(A) Cost per acquisition = RM8.00
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM1.14
Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
38%
2,470
75
Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
38%
2,470
99
4%
(A) Cost per acquisition = RM8.00
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM1.14
(A) Cost per acquisition = RM6.06
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = RM0.80
Confused?
Facebook advertising done wrong=
Money & opportunities lost
Effective Facebook Marketing Boot CampDAY 1: LAYING THE GROUNDWORK
● A walk down the memory lane of Facebook● Understanding Facebook advertising
objectives● How to optimize the objectives for your
business?● Ads design
○ Do’s and don’ts of ads targeting○ Do’s and don’ts of ads visual design○ Do’s and don’ts of ads copywriting
● Audience Insights● Build your own Facebook advertising strategy
DAY 2: CRUNCHING THE NUMBERS
● Understanding Facebook Pixel● Understanding Facebook Custom Audience● Understanding Facebook Custom Conversion● Tools inside Google Adwords● Digging the numbers that matters with Google
Analytics● Visualise & hack your funnel● Facebook campaigns to drive ROI
21-22 July 2016
RM2,800/person
RM2,000/person
Enrol todayhttp://bit.ly/efmbc
Thank you.fb.com/[email protected]
www.tribeupacademy.comfb.com/tribeupacademy