Facebook Ads for Beginners
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Transcript of Facebook Ads for Beginners
![Page 1: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/1.jpg)
Facebook Ads for Beginners
www.datascoreinc.com
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![Page 2: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/2.jpg)
First, a Quick Intro...● Former SpeedDate team● Grew to 25M users, Acq’d by Match.com● Marketing + Technology = Growth Team
www.datascoreinc.com2
![Page 3: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/3.jpg)
● Traffic: 1.5B Active Users● Relevance: Hyper Targeting ● Format: Visual + Social Proof● Goals: Learning, Scale
www.datascoreinc.com
Why Facebook Ads?
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![Page 4: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/4.jpg)
1. Tracking2. Testing3. Traction
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Start with the 3 T’s:
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![Page 5: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/5.jpg)
● #1 Problem with campaigns● DO NOT LAUNCH without tracking● Pixel for web, SDK for mobile
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Tracking
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![Page 6: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/6.jpg)
● Tag your conversion funnel ● Use standard FB events● Troubleshoot with the FB Pixel Helper ● Customize your dashboard
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Tracking Tips
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![Page 7: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/7.jpg)
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Dashboard Settings
![Page 8: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/8.jpg)
● Copy● Image● Audience
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Testing
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![Page 9: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/9.jpg)
● Speak like a human● Offer a solution to a problem● Tell the user what to do● Free copy template
○ https://www.datascoreinc.com/free-facebook-ads-copy-template/
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Copy Tips
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![Page 10: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/10.jpg)
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Basic Copy Format
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Text: “pitch” - problem -> solution
Headline: “hook” - keep it short
Description: “fine print” - build trust
CTA Button: the next step
![Page 11: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/11.jpg)
● Explore free + paid image sources● Don’t “look” like marketing● Keep text on image <20%● Toolkit:
○ Canva for image editing○ Animoto for videos
www.datascoreinc.com
Image Tips
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![Page 12: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/12.jpg)
● Age● Gender● Location● Interests● Device● Remarketing & Lookalikes
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Targeting
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![Page 13: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/13.jpg)
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Tip: Use Lookalike Targeting
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![Page 14: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/14.jpg)
● Define a control, test 2-4 variations at a time● Bid strategy: optimize for a conversion ● Minimum daily budget: 3-5x your CPA
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Testing
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![Page 15: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/15.jpg)
● Expand “winning” creative ● Target a few large audiences or many niches● Train the Facebook bid algorithm● Suggest daily budget = 10-15x your CPA
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Traction
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![Page 16: Facebook Ads for Beginners](https://reader038.fdocuments.in/reader038/viewer/2022100801/58834bd31a28abbe6b8b6dab/html5/thumbnails/16.jpg)
We’re happy to help!
[email protected] DataScore: DataScore helps startups grow with a data-driven marketing approach. We provide high-level marketing strategy and efficient campaign execution, powered by proprietary technology. Gain traction and accelerate your key performance metrics with our deep expertise in customer acquisition, conversion and retention. We have a proven track record of scaling startups from pre-launch to a successful exit.
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Questions?
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