Facebook for beginners (business)
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http://www.writeontrack.ie
Facebook for Beginners (Business)
Lorna Sixsmith
http://www.writeontrack.ie
Facebook for Business
• What is Social Media?• What is right for my business?• Difference between personal & business• How to set up a business facebook page• How to create a cover image• How to create compelling content and engage• Rules and Recommendations• Developing a Social Media Strategy
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Social Media
“We do not have a choice on whether we DO social media, the question is – HOW WELL WE DO IT”. – Erik Qualman.
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• 2007 – 7000 users in Ireland• Mid 2012 – 2.4 million users in Ireland• 900million worldwide• Personal profile• Timeline – reverse chronological order• News Feed – updates from friends/pages
you’ve liked
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http://www.writeontrack.ie
http://www.writeontrack.ie
Why a Facebook page?
• One of the Rules• Get more ‘likes’ than ‘friends’• Statistics• Can message your fans• Handy admin panel• Professional• Schedule• Promote
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How to Create a Page
• http://www.facebook.com/pages/create.php• • Or go to ‘pages’ and click ‘create page’• Select from one of the six boxes e.g. Local
business• Fill out the details, including your location
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http://www.writeontrack.ie
Fill in your details
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http://www.writeontrack.ie
http://www.writeontrack.ie
How to edit photos
• Use Picmonkey.com• Upload photo of choice• Crop to shape required (e.g. Landscape for
cover photo, square for avatar)• Resize to approximate size required• Choose collage option, then facebook option
to create a collage cover image
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Get your page looking good before you invite friends to ‘like’ it
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Cover Image: 851 x 315 • Create it at Picmonkey• Use the facebook selector or
crop a photo to 851 x 315• Add text to your photo• Make it compelling for your
audience• No contact information• Don’t ask them to like/share• No calls to action eg. ‘get it
now’• No price or purchase info• Use Pic Monkey to modify
photos
Avatar• Your logo• 180 x 180• Change cover picture often• Keep avatar the same (for
businesses)
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Creating Compelling Content
• Who are your target audience?
• Where are they?• Age?• Gender?• Interests?• What is it about your
business that will interest them most?
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Status Updates
• Photos (403 x 403)• Videos• Calls to actions• Questions• Invite comments• Polls• Pin/highlight status update• Promote it
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How to Add a Photo
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Reposition Photo / Pin to Top
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How to link to your website
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Add the link to your website/blog
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Tidy it up
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How to Schedule
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How To Get More Fans
• Facebook advertisements• Invite your friends• Ask a few friends to recommend your page• DO NOT ask people to like and share to enter a
competition – a rule-breaker• Paid competitions• Get people ‘talking about your page’• Offers (only available when you reach 400 fans)
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Get People Talking
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Improve Edge Rank
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Recommendations
Do’s • Update once a day• Respond to comments• Respond to messages• Be polite• Take negativity offline• Good photos – credit
sources• Engaging writing• Calls to action or comments
Don’ts• Run illegal competitions• Spam other pages• Make typos• Poor Grammar• Ask people to like and share• Use a personal profile for a
business
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Creating a Social Media Strategy
• Who are your potential customers?• What tone is appropriate?• How much time do you have?• What are your objectives? What do you want to
achieve?• SWOT• Your competitors• Budget• What does success look like?
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Find Me At:
• Facebook.com/writeontrackresults• Facebook.com/garrendennylane• Linked In – Lorna Sixsmith• Twitter - @writeontrack_L, @garrendennylane
and @irishfarmerette• 086 1051007• Email: [email protected]