What Facebook acquisition of WhatsApp means for Simplify360

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WhatsApp Acquisition: What it means to Simplify360

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There are several talks happening in the Media, and several speculations going on about what happens to the World of Social Media Platforms. We, at Simplify360, are excited about this acquisition, and are looking forward to have more open WhatsApp. More on the presentation.

Transcript of What Facebook acquisition of WhatsApp means for Simplify360

Page 1: What Facebook acquisition of WhatsApp means for Simplify360

WhatsApp Acquisition:

What it means to Simplify360

Page 2: What Facebook acquisition of WhatsApp means for Simplify360

Short Answer

World do not change overnight.

The deal has to pass the regulatory bodies.

Page 3: What Facebook acquisition of WhatsApp means for Simplify360

In Detail

It means a lot !!

Page 4: What Facebook acquisition of WhatsApp means for Simplify360

For any Social Media

Applications and Platforms

This means more power

coming to YOU.

Page 5: What Facebook acquisition of WhatsApp means for Simplify360

Facebook has always been developer

friendly and we have just secured our future.

Both Instagram and WhatsApp going to Facebook

means our application’s future is secured.

Page 6: What Facebook acquisition of WhatsApp means for Simplify360

Future Secured!

Till the time we start hearing about a new

challenger in town.

Obviously, Facebook cannot or may not buy all

of them. But I want to ignore that for now.

Page 7: What Facebook acquisition of WhatsApp means for Simplify360

Why I am so convinced?

That Mark Zuckerberg will safeguard

Social Media Platform’s interest

Page 8: What Facebook acquisition of WhatsApp means for Simplify360

Here are my 10 Reasons!

Page 9: What Facebook acquisition of WhatsApp means for Simplify360

API and

Developers are in

Facebook’s DNA

They started it,

and they will keep

it too.

Page 10: What Facebook acquisition of WhatsApp means for Simplify360

Facebook is fairly new

company in town.

They need the

ecosystem to fight

Google, Apple and

Microsoft.

They win if we win.

Page 11: What Facebook acquisition of WhatsApp means for Simplify360

Facebook has not

killed Instagram.

They have not made it

closed too.

We can expect the

same with WhatsApp.

Page 12: What Facebook acquisition of WhatsApp means for Simplify360

Facebook depends on

Marketing and Media

Agencies for the

revenue.

They will have to keep

the ecosystem happy.

No choice is our good.

Page 13: What Facebook acquisition of WhatsApp means for Simplify360

Facebook has

mastered the skill of

opening up the

ecosystem & grow.

They will reuse it to

grow WhatsApp.

Page 14: What Facebook acquisition of WhatsApp means for Simplify360

Already WhatsApp and

WeChat are used as

Marketing Channels for

Mobile.

The Chinese Competition

will keep Facebook on its

toes, and Zuck will not

want to lose by closing the

ecosystem.

Page 15: What Facebook acquisition of WhatsApp means for Simplify360

Zuck has earned money

from being lovable.

He wont do anything to

invite the public wrath.

He will walk an extra

mile to please the users

and the ecosystem.

Page 16: What Facebook acquisition of WhatsApp means for Simplify360

Zuck is a guy who is

hard on investors from

day one.

He will open up the

ecosystem to amass

users, and not bother of

quick investor returns.

Page 17: What Facebook acquisition of WhatsApp means for Simplify360

Zuck knows better than anyone

else how a Social Network can be

replaced.

He has replaced the giants like

Orkut and MySpace.

He will not do anything that will

give a way for SnapChat or WeChat

to over-take Facebook and

WhatsApp.

Page 18: What Facebook acquisition of WhatsApp means for Simplify360

Number of users

is the only metric

Zuck understands

and uses.

That ensures an

open Ecosystem.

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So, what do we do now?

Don’t know what you are going to do.

We, at Simplify360, are preparing for

integration of WhatsApp.

Stay Tuned. Enjoy.

Page 20: What Facebook acquisition of WhatsApp means for Simplify360

Leaders use Simplify360

Global Clients

Resellers / Partners

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Agency & Research Enterprise

Key Implementations – Client Categories

Implemented a Market Intelligence Practice for ITC

Foods

Brand, Competition and Intelligence Reporting time

decreased from months to real-time

Helped ITC Foods to better the Social Media

Marketing efforts

The company now responds to every customer query

happing from anywhere.

Set-up Social Media Analytics and Research Practices

The agency cut delivery cost in half

Lowered reporting time from days to hours;

increased client conversion rate by over 50%

OEM Combination

In-premise installation of Social Media Contact

Centre for TOP global Telecom company.

Happened first time in the World; platform running in

complete security set-up within client’s firewall

Effectively managed the customer queries; response

time lowered by 80%

Using Simplify360 as Social Media Contact Centre

Successfully serving global clients through partners.

Highly successful in serving Customer Service via

Social Media

Reduced Response time by more than 80%

Reduced the cost per response by more than 80%.

Page 22: What Facebook acquisition of WhatsApp means for Simplify360

Key Implementations - Use Cases

USE CASE - Customer Service Contact Centre

SOLUTION PURPOSE BENEFITS

Social Media Customer Contact

Centre

Address Enterprise’s increasing

requirement to respond to online

complaints and feedback in real-time

Reduces

•Customer response time to resolve new complaints

•Risk of losing brand image due to online complaint escalation

Increases

•Customer Satisfaction

In-premise Social Media

Command Center Provide:

•Secure response management and

tracking

•Seamless integration with the

existing Enterprise Systems

Advantages:

•Complete control over the system and opportunity for future

customization

•Complete ownership to the data and control over conversation flow

USE CASE – Marketing Research

SOLUTION PURPOSE BENEFITS

Social Media Analytical Report

on Media Channel

Provide:

•In-depth analysis on the

conversations happening around TV

shows

Insights delivered

•Audience insights on what drive online conversations

•Competitive analysis on what TV shows were being talked most

•Audience sentiment towards the TV shows and its actors

Social Media Analytical Report

on FMCG Brand

Provide:

•Comprehensive study on all the

product lines of FMCG brands

•Tracks their online presence. along

with their respective competition.

Insights delivered

•Complete landscape of the FMCG’s brand presence v/s it’s competitors

•Key insights on most talked campaigns and why

•Insights on how consumers respond to FMCG brands and their

sentiments