facebook acquired whatsapp
12
What made Facebook “Like” WhatsApp?
-
Upload
dilnawaz-rahi -
Category
Social Media
-
view
93 -
download
0
Transcript of facebook acquired whatsapp
#3 – Facebook’s absence in “Dark Social”
Ever growing information transfer through private platformswhere Facebook’ share was very less.
#4 – Facebook was getting “old”
WhatsApp was clearly becoming more and more popularamongst younger audience
#5 – WhatsApp was getting hotter
As compared to its competitors, daily message volumewas accelerating much faster than predicted.
#6 – Technical Prowess
If a product is technically sound along with beingpopular, what else a potential investor needs
#7 – Facebook Messenger was losing its grip
Facebook Messenger was only popular in US,and was losing its grip in rest of the world.