Analysis of Social Buzz on WhatsApp Acquisition by Facebook
8
HOW SOCIAL MEDIA WORLD REACTED TO THE BIGGEST TECHNOLOGY ACQUISITION EVER? By Simplify360 1
-
Upload
simplify360 -
Category
Social Media
-
view
2.221 -
download
1
description
This is the analysis of how the World reacted to WhatsApp acquisition by Facebook. Mark Zukerberg is known for his aggression and ruthless acquisition but this went beyond that. He just made the World's second largest Tech Acquisition in the history. And, this is the third jewel in Facebook's kitty after Facebook and Instagram. People have reacted in different ways, and the views are highly divided.
Transcript of Analysis of Social Buzz on WhatsApp Acquisition by Facebook
HOW SOCIAL MEDIA WORLD REACTED TO THE BIGGEST TECHNOLOGY
ACQUISITION EVER?
By Simplify360
1
2
GENDER OF PEOPLE TALKING
FEMALE MALE 31.4% 68.6%
AGE OF PEOPLE TALKING
13-20 YEARS 40+ 23% 31%
21-30 YEARS 31-40 YEARS 18% 27%
2
BE IT THE POPULARITY OF WHATSAPP AND FACEBOOK OR THE DEAL SIZE, DISCUSSIONS ON WHATSAPP ACQUISITION HAS BECOME ONE OF THE KEY TOPICS OF DISCUSSION ON SOCIAL MEDIA
68.6%
31.4%
7,88,909 Mentions On ‘WhatsApp Acquisition’
Over The Past 2 days*
Tweets as on 21st Feb 2014 3.00 pm IST
3 Image credits: Economictimes.com
DO PEOPLE PERCEIVE THAT FACEBOOK SPENT HEFTY AMOUNT IN WHATSAPP?
4
PEOPLE’S PERCEPTION ON WHATSAPP ACQUISITION
Sample Analysis of conversations which mentioned worth buying or expensive
Worth Buying
Percentage of people who said WhatsApp acquisition is worth buying for the price
Others/ time will say
Percentage of people who had neutral opinion on WhatsApp acquisition
Expensive
Percentage of people who said WhatsApp acquisition is Expensive
21.4% 17.1%
61.5%
What does people think of WhatsApp Acquisition?
5
TECH IS FUTURE
MORE ACCESS TO YOUTH
BIG FOR MOBILE MARKETING
GREAT MILESTONE
WHATSAPP ACQUISTION IS WORTH BUYING
6
WORTH MORE THAN A COUNTRY
WHATSAPP ACQUISTION IS EXPENSIVE
TOO EXPENSIVE
WORTH BUYING SOME OTHER GOOD COMPANY
7
THANK YOU CONNECT WITH US
