Analysis of Social Buzz on WhatsApp Acquisition by Facebook
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HOW SOCIAL MEDIA WORLD REACTED TO THE BIGGEST TECHNOLOGY
ACQUISITION EVER?
By Simplify360
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GENDER OF PEOPLE TALKING
FEMALE MALE 31.4% 68.6%
AGE OF PEOPLE TALKING
13-20 YEARS 40+ 23% 31%
21-30 YEARS 31-40 YEARS 18% 27%
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BE IT THE POPULARITY OF WHATSAPP AND FACEBOOK OR THE DEAL SIZE, DISCUSSIONS ON WHATSAPP ACQUISITION HAS BECOME ONE OF THE KEY TOPICS OF DISCUSSION ON SOCIAL MEDIA
68.6%
31.4%
7,88,909 Mentions On ‘WhatsApp Acquisition’
Over The Past 2 days*
Tweets as on 21st Feb 2014 3.00 pm IST

3 Image credits: Economictimes.com
DO PEOPLE PERCEIVE THAT FACEBOOK SPENT HEFTY AMOUNT IN WHATSAPP?

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PEOPLE’S PERCEPTION ON WHATSAPP ACQUISITION
Sample Analysis of conversations which mentioned worth buying or expensive
Worth Buying
Percentage of people who said WhatsApp acquisition is worth buying for the price
Others/ time will say
Percentage of people who had neutral opinion on WhatsApp acquisition
Expensive
Percentage of people who said WhatsApp acquisition is Expensive
21.4% 17.1%
61.5%
What does people think of WhatsApp Acquisition?

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TECH IS FUTURE
MORE ACCESS TO YOUTH
BIG FOR MOBILE MARKETING
GREAT MILESTONE
WHATSAPP ACQUISTION IS WORTH BUYING

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WORTH MORE THAN A COUNTRY
WHATSAPP ACQUISTION IS EXPENSIVE
TOO EXPENSIVE
WORTH BUYING SOME OTHER GOOD COMPANY

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THANK YOU CONNECT WITH US
