Facebook 101

Introductions

Matt Huang

Founder of Matt Huang Consulting• social media for small businesses and individuals

Student at Olin College of Engineering

Wendy Xu

Intern at Davis Museum And Cultural Center

Student at Wellesley College

This class is all about YOU• Develop a fundamental

understanding of basic features and good practices

• This class is interactive, please ask LOTS of questions!

• Note-taking not necessary, presentation available online for download at www.mtthg.com

Everyone uses Facebook Differently

Try Facebook’s different features to see what you like!

Games and Applications

Mobile

Keeping in touch

Socializing

Create an Account!

• Things you need: a photo of yourself and an e-mail address

• If you already have an account, feel free to skip this step: make a list of things you want to learn more about

BAD profile pictureGOOD profile picture

Facebook Fundamentals (the 101)

Home Page – “the water cooler”• News Feed• Access to Applications• Miscellaneous Information

+Your Profile – “your cubicle”

• Wall• Info• Photos of you

Users spend a majority of their time on Facebook interacting with these TWO pages

Other Parts of Facebook

• Messages – Facebook version of e-mail• Other people’s profiles – Post to their walls and

view their info and photos• Pages – Info on businesses, products, celebrities

Messages Pages

Notifications and Search

• Notifications turn RED when something new occurs (settings for notifications can be modified)

• Search – good way to find people or quickly go to a friend’s profile

Privacy: Control What People See

Source: New York Times online, May 2010

• Facebook has grown increasingly complex

• Privacy policy now has more words than the Constitution

• Before: only your networks could see your information

• Now: by default, everyone can see your information

Privacy Demo• Understand and configure your privacy

settings: Basic Directory Settings and Sharing on Facebook

• Follow along on your laptops

Best Practices5 things NOT to do on Facebook:1. Use a bad profile picture2. Take “Recommendations” seriously3. Add people you don’t know in real life as

Friends4. Beware of applications; they can collect

personal data5. Put up anything you wouldn’t want your

employers or future employers to see

Best Practices - Useful Tips

• Untag yourself from photos you don’t want people to associate you with

• Tag people in photos even if they are not in them to get them to look at them

• Mention friends in Wall posts by using the “@” symbol

• “Like” content that you find interesting• Use Wall-to-Wall to view past conversations

Possible Additional Topics• Uploading photos• Using the Photos page• Creating an Event• Create a Page for your business

Free Time for Questions & Individual Work on Tutorials

• Questions?• Complete a tutorial or try one of the following

more advanced tasks:– Write a Note and tag friends to read the note– Send your friend a message– Post a link in your status update of an interesting

article

Thanks for Coming!

• E-mail me at matt@mtthg.com if you have further questions

• Private technology consulting available:– Twitter– Flickr– Yelp– Blogging– Photo Editing