FabIndia Swot
1
FabIndia Parent Company Fabindia Overseas Pvt. Ltd Category Apparel and Accessories Sector Lifestyle and Retail Tagline/ Slogan Celebrate India USP Completely Indian products STP Segment Men, women who want to buy complete Indian products. Target Group Urban upper and middle class families. Positioning Lifestyle brand which is Indian at heart. SWOT Analysis Strength 1. The brand has maintained its Indianness with the authenticity of hand-woven fabric for over years 2. The brand has provided sustainable employment for the skilled artisans in rural areas 3. The autonomy given to employees has helped induce accountability among them 4. The fact that the brand strongly believes in word of mouth marketing which has proved very effective as the brand does not advertise Weakness 1. The brand is losing out on attracting new customers as it hugely depends on repeat purchases 2. Not enough experienced personnel to push FABINDIA towards growth in the retail sector 3. Limited global penetration despite huge potential in NRI market 1.The brand needs to tap the potential of organic foods by creating awareness about their merits. 2. Display of FABINDIA products in MBO’s and collaborating with various construction
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swot analysis of fabindia
Transcript of FabIndia Swot
FabIndia
Parent Company Fabindia Overseas Pvt. Ltd
Category Apparel and Accessories
Sector Lifestyle and Retail
Tagline/ Slogan Celebrate India
USP Completely Indian products
STP
SegmentMen, women who want to buy complete Indian products.
Target Group Urban upper and middle class families.
Positioning Lifestyle brand which is Indian at heart.
SWOT Analysis
Strength
1. The brand has maintained its Indianness with the authenticity of hand-woven fabric for over years2. The brand has provided sustainable employment for the skilled artisans in rural areas3. The autonomy given to employees has helped induce accountability among them4. The fact that the brand strongly believes in word of mouth marketing which has proved very effective as the brand does not advertise
Weakness
1. The brand is losing out on attracting new customers as it hugely depends on repeat purchases2. Not enough experienced personnel to push FABINDIA towards growth in the retail sector3. Limited global penetration despite huge potential in NRI market
Opportunity
1.The brand needs to tap the potential of organic foods by creating awareness about their merits.2. Display of FABINDIA products in MBO’s and collaborating with various construction groups would give greater visibility to the brand3. Geographic expansion in US and UK with huge Indian population
1.Unorganized local players can be a serious threat to
