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Research, Branding, Motion Graphic Nudge Design Lily HarantsHow To Get Around Campus Bike racks are all around campus The distance between classes isnt farstudents choose to drive their cars to either side of campus rather than walking or bikingIdentifying the Problem:Research, Branding, Motion Graphic Nudge Design Lily Harants 2Students drive from the North side of campus to the South side of campus to avoid walking to class. Research, Branding, Motion Graphic Nudge Design Lily Harants Observations: Picture Research, Branding, Motion Graphic Nudge Design Lily Harants Its easier for students to drive from their residents halls to the student center or the South side of campus because then they dont have to walk and they think its faster.

Desired Outcome - encourage students around campus to ride their bikes and walk, rather than drive. Research, Branding, Motion Graphic Nudge Design Lily HarantsDesign Tip InvolvedTo encourage one behavior or selection over another, emphasize its associated gains rather than its associated losses.Research, Branding, Motion Graphic Nudge Design Lily Harants 6Proposed SolutionPresent biking around campus as a healthful alternative to driving around campus. Research, Branding, Motion Graphic Nudge Design Lily HarantsIllustrated Solution Research, Branding, Motion Graphic Nudge Design Lily HarantsFrom:To: Calories Burned Biking: Calories Burned Driving: Nassau and Suffolk Halls Au Bon Pain 180 0 Nassau and Suffolk Halls The Student Center 1350 Nassau and Suffolk Halls The Fitness Center 1100Nassau and Suffolk Halls Hagedorn Hall 1550Encourage in Hungarian: sztnziBehavior in Latvian: uzvedbaGains (advantage) in Portuguese: vantagemResearch, Branding, Motion Graphic Nudge Design Lily HarantsNaming and Logo Brand Process:Research, Branding, Motion Graphic Nudge Design Lily HarantsNaming and Logo Design Process Research, Branding, Motion Graphic Nudge Design Lily Harants

Research, Branding, Motion Graphic Nudge Design Lily Harants

Potential Logo Designs

Research, Branding, Motion Graphic Nudge Design Lily Harants

Research, Branding, Motion Graphic Nudge Design Lily Harants

Logo Design

Research, Branding, Motion Graphic Nudge Design Lily HarantsStoryboard for Logo Movement

Final Logo Design with Logotype Research, Branding, Motion Graphic Nudge Design Lily HarantsSound for Logo Research, Branding, Motion Graphic Nudge Design Lily Harants

Background Video ClipResearch, Branding, Motion Graphic Nudge Design Lily Harants

Stills from After Effects ExerciseResearch, Branding, Motion Graphic Nudge Design Lily Harants

Stills from Storyboard PresentationResearch, Branding, Motion Graphic Nudge Design Lily Harants