Fa 102 powerpoint thing

FA 102 a Research and Brand Development

Jamie Bleznick Automated Cars

Assignment One, Research

“Wait Six Years to Buy your Next Car”http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car


http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car


By 2030 people will be able to buy a car that’s fully automated and won’t even have the option for a driver





Vehicle design will change significantly and be made to adhere to certain speed limits in different areas such as cities or more rural areas

http://www.forbes.com/sites/pikeresearch/2013/11/13/how-self-driving-cars-will-change-the-world/


http://www.forbes.com/sites/pikeresearch/2013/11/13/how-self-driving-cars-will-change-the-world/


Highly automated cars will potentially become dominant sooner rather than later




Assignment One, Description of Future Product or Service

“Self-Driving Car without the Driver”


Assignment Two, Diagram


ProgRes

Character/Persona

Intelligent Sophisticated

Fast-Paced Self-Reliant

Tone

ScientificAdvanced

Progressive Direct

Language

Simple Responsive

Inviting Effortless

Purpose

User-Friendly Convenient

Straight-Forward Manageable

Assignment Two, Naming Process

ProgRes (combining progressive, responsive, and effortless)

Sophistable (combining sophisticated and manageable)

Selected Name:

ProgRes

Justification:

Suggests that the cars are advancing in technology


Assignment Three, Logotype Research, Word from Diagram

Simple


Assignment Three, Logotype Research


http://www.nike.com/us/en_us/?cp=usns_kw_AL!1778!3!43361374382!e!!g!nike%20.com!c

http://www.mcdonalds.com/us/en/home.html

https://www.facebook.com







https://www.facebook.com/

https://www.facebook.com/

Assignment Three, Finished Logotype

PR


Fa 102 powerpoint thing

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