Ezra ThomasJosh Smith Nathan Lillemon

Centex Green Residential Division

Our mission is to promote environmentally friendly home building methods and practices, and to enhance our communities through leadership in

sustainable development.

Mission Statement

Centex History Building Homes since 1950. Over 8000 Employees. Over 12 billion dollars in home

related sales annually. Responsible for first master

planned housing community in the United States

Highest ranked home builder on the fortune 500 list.

Centex Services

Centex has excelled for decades in Planned Home communities throughout the country, especially in the Western United States.

CTX Mortgage Service Centex Pest Defense Centex Insurance Service

Centex Services

Centex currently serves

Past Centex DevelopmentsSilverado @ Laredo Ranch

Eastern Phoenix Development

Priced at 169K-249K

Parks and Sports Fields for Children.

Similar Location to Debut Green Community.

Similar Target Market as Centex Green Home Division

Past Centex Developments Cont…

Geographical Specialized Development.

Custom Higher End Community. Located in future expansion of Centex

Green Home Division.

Ocean Highlands DevelopmentNearts, OR

In 2002 the first "zero energy house" built in Northern California was done by Centex.

The 3,070-square-foot house has every environmentally friendly feature that Centex could incorporate. Recycled wood products are being used in framing; windows, appliances and the water heater are all energy efficient; the roof has been coated with a substance to reflect the sun's rays; fluorescent lights and fans will be installed; and cellulose insulation has been blown into the walls.

Shows consumers that extremely efficient homes are possible, as well as functional looking.

Green Experience

Upgrades That Centex Currently Offers Customer

Energy Star Appliances

Efficient Window Upgrade

High SEER HVAC Systems

Better Insulation

Tighter Ducts

Green Experience

Responsibility to the environment Design Homes to Achieve a High Level of Efficiency LEED Silver Certification Smallest Footprint to Environment Consume Less Energy

Customer Service Design Why We Have Been So Successful in Past

Quality Control Quality Control During Construction Process Documentation of All LEED Certification

Values

Building Un-Precedented Green Communities Third Party Ratings (LEED) Build a High Quality Product

Effective Marketing Promote the Green Building Idea to the Public Educate the Public on the Benefits of Green Building

along with the utility savings Expand Green Communities Into New Markets

Costumer Satisfaction First Responsibility is to the Customers.

Vision and Objectives

KB Homes Large National Competitors with Centex.

Large amounts of Capital to Start Green Division.

Over 30 Established Communities in Phoenix Area.

Market towards Younger Families.

Competition

Pulte Homes Pulte is a Very Strong Competitor With Centex in

Virtually Every Market. Very Similar to Centex. Pulte Won the Award For Best Home Builder in 2007. Strong Reputation for Customer Service and Quality

Homes. Over 30 Communities in Phoenix Area.

Competition Cont…

John Wesley Miller Companies & Etc Smaller Scale Green Home Builder in Southern

Arizona. Does not have the Resources to Compete on Large

Scale, but Many Smaller Custom Home Builders can Take a Good Portion of Market.

Very Established in Local Area. Seems to Have Marketed to Local

Green Buyers.

Competition Cont…

Goals Centex Green Division Has Three

Fundamental Goals. Relaying Green Ideas to Public. Building High Quality Completely Sustainable

Developments. Establishing Centex as a Cornerstone in

Large Scale Green Building.

Goals Cont… Relaying Green Ideas to Public. Aggressive Marketing Campaign

Advertising Through Newspaper, Radio, Billboards, and Trade Shows.

Advertise More for the Green Process, than Centex. Create a need where there may have not been one. Stress the LEED accreditation that our homes carry. Stress Centex’s Strengths i.e. Financial, Insurance,

and Quality Reputation.

Goals Cont… Build High Quality Green

Developments Differentiate Centex in the Market by Building

Completely LEED Certified Neighborhoods. Build Long Lasting Relationships With Reputable

Subcontractors. Ensure Quality Construction Practices, Through

Trained Supervision Personnel. Ensure Home Buyers are Satisfied With Their Home.

Goals Cont… Establish Centex as Foremost Green Builder

After Debut Community, Expand Into Other Markets Receptive to Green Building in the West.

By Going Green Early, We Can Establish Centex as the Most Recognizable Large Home Builder in Green Construction.

We Must be Always Willing to Change With Technology.

Must Stress Costumer Service to increase Word of Mouth Advertising, and Repeat Sales.

Debut Community In Phoenix, AZ.

With Success In Phoenix, We Plan on Expanding throughout Arizona, and the Southwest i.e. NM, CA, NV, and Later the Mountain States and Northwest.

Targeting First time Home Buyers with Young Families.

Target Market

Legal Issues

Not building on controversial land Providing Platinum and Gold LEED

ratings Hire Reputable 3rd Party Testing Agencies

Insurance

Self Insured Adding to current insurance policy Liability insurance w/ worker’s comp. Automobile liability Legal aid a necessity

Operating Capital

Addition of Employees for Green Division 1 Senior Project Manager 3 Project Managers 3 Assistant Project Managers 2 Estimators 3 Superintendents 3 Assistant Superintendents 3 Administrative Assistants 2 Traveling Tradeshow Hosts 1 Green Process Consultant

Operating Capital

Addition of Employees for Green Division LEED Certified Designers:

1 Design Project Manager 1 Civil Engineer/Site Planner 1 Senior Architect 2 Architects 1 Mechanical Engineer 1 Electrical Engineer 1 Design Administrative Assistants

INCREASED DEVELOPMENT SALARY = $4.4 MILLION(Dollar Amount Based on 2 Years per Development = 2.2 Million/Year)

Overhead Items

Overhead Item Annual CostRent $0

Worker’s Comp. $252,000

Advertising $250,000

Insurance $93,650

Fuel $40,000

Office/Cell Phones $18,900

Electric $4,200

Internet $2,000

Legal $500

Stationary $400

Cards/Brochures $300

Overhead Items

Startup Costs/Expansion Capital Amount3 work trucks from fleet account $36,000

Overhead Item Cost per Job Office Trailer $1,500

Job Office Equipment, Supplies, Electronics $2,500

Connex Storage Trailers $500

Total Overhead for One (1) Year = $702,450

5 Year Outlook

1st Year Marketing/Advertising Start Development – 50% pre-sold units or finished Build sales office & amenities center

2nd Year Finish 1st Community in Phoenix Continue Marketing/Advertising Expansion & addition of employees Start 2 new communities

Phoenix & CA

5 Year Outlook

3rd Year Finish 2 previous communities Branch out into other states in major markets

NV, OR, WA, CO, NM, & TX Sufficient profits to support green division independently of parent

company 4th Year

Stabilize existing communities by adding more green homes 5th Year

Market research & exploration into eastern U.S. Acknowledged as green home leader of west-southwestern U.S.