Breaking the -Spell of Tradition-- Ezra Pound-s Co-Creation of T.
Ezra Konvitz, Co-Founder ArtStack
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Transcript of Ezra Konvitz, Co-Founder ArtStack
The world’s favourite art
1. Key trends 2. Why ArtStack? 3. Making data useful
Mobile Apps Big data Social
Four key trends affecting online business 1 2 3 4
• 6B mobiles; 1B smartphones globally
• People who use phones & tablets to access the internet will outnumber those who use PCs by 2015
• >50% of consumers use 2 or more devices in their purchase process; 68% of mobile use is at home
• 82B apps downloaded in 2013
• 1 in 4 apps downloaded are abandoned after initial use
• More app revenue to to come from tablets than smartphones by 2018 – spend via tablet is higher than on desktop or mobile
• Fewer apps are now being downloaded than in 2007 but people are paying more for them
• 44x increase in data volumes between 2009 and 2020
• Decoding the genome took 10 years – today it can be achieved in 1 week
• 2.5B GB of data are created every day – that number doubles every month
• Personal cloud replacing the PC as location to store content
• People trust their friends: 85% of users say social networks help them decide what to purchase
• Consumers share and publish content in equal measure
• Search doesn’t answer all questions
1. Key trends 2. Why ArtStack? 3. Making data useful
Museums and galleries can be intimidating
People don’t know���where to find good art
Search doesn’t work���for discovery
But art is social
Viral reach = free user acquisition
1. Key trends 2. Why ArtStack? 3. Making data useful
ArtStack is social media for art: making it easy to discover and share art you love
Personal profiles to curate your virtual art collection; follow people to see more art
All works by an artist in one click: the largest organised UGC database of art
Be where your audience is