CORPORATE

ChallengesAs a global leader in cybersecurity, Symantec Corporation wanted to share

their strong brand story while educating customers on network risks and

next-generation solutions. They built the Symantec Experience Center at

their corporate headquarters in Silicon Valley for this purpose. It required a

comprehensive system solution that could evolve with technology.

SolutionSystem requirements for the center’s 25 conference, meeting, and

demonstration rooms included high-performance AV switching and

distribution, enhanced 4K presentation, and streaming capabilities. The

design supports sources such as computers, mobile devices, Apple® TV,

videoconferencing feeds, and wireless communication. Rooms have one or

more display devices in sizes ranging between 55" and 98", with nine spaces

featuring a videowall. Digital signage located throughout the facility displays

content from broadcast sources and streamed media.

Symantec brought in EOS IT Solutions – EOS to design and integrate

the center’s AV systems. Each system includes either an Extron

XTP II CrossPoint® modular matrix switcher or DTP CrossPoint 4K

presentation matrix switcher, with XTP® and DTP® transmitters and

Extron XTP, DTP, VN-Matrix, and Quantum Ultra Drive Customer Engagement at Symantec Experience Center

“Extron XTP Systems and Quantum Ultra processors enable us to create the most agile designs. For an AV integrator, it’s refreshing to have an AV manufacturer aim to maximize equipment features while catering to the specific use case for the technology.”Andrew AndersonSr. Project ManagerEOS IT Solutions

In spaces such as Demo Room 1, a 4x2 videowall driven by a Quantum Ultra 610 videowall processor displays selectable arrangements of source content in resolutions up to 4K/60 with 4:4:4 color sampling.

AV system control is managed using an Extron TLP Pro 1720TG 12" TouchLink Pro Touchpanel connected to a rack-mounted IP Link Pro 350 control processor.

The XTP II CrossPoint matrix switcher routes computer, videoconference, streamed, Apple® TV, satellite, and connected mobile device source signals to the Quantum Ultra 610 processor for windowed placement on the videowall.

receivers providing signal extension. The streaming system includes over

80 VN-Matrix 250 Series AV streaming encoders and decoders, and the

videowalls are driven by Quantum Ultra 610 videowall processors. Three

executive meeting rooms also feature Extron HC 404 Meeting Space

Collaboration Systems. For AV system control, the installation includes Extron

TLP Pro 1720TG 17" TouchLink® Pro Touchpanels connected to various

standalone and built-in IP Link® Pro control processors.

XTP & DTP Enable High-Performance Design & FlexibilitySignal switching and distribution in the divisible conference room is provided

by an Extron XTP II CrossPoint 3200 32x32 matrix switcher, while four

XTP II CrossPoint 1600 16x16 matrix switchers support the main lobby,

welcome lounge, and demo room systems. They are rack-mounted within

the AV Control Room. Each XTP II CrossPoint® matrix switcher is configured

with a combination of 4K HDMI input and output boards for local distribution

and XTP CP 4K Twisted Pair input and output boards for signal extension

between XTP® endpoints and the matrix switchers. Audio signals are also

routed to the sound system. The modular design of the XTP matrix switchers

provided the flexibility to deploy systems that matched room requirements.

DTP CrossPoint 4K Series 10x8 and 8x4 matrix switchers provide AV signal

switching and distribution within various medium and small conference,

briefing, and meeting rooms. Selection of the DTP CrossPoint was based

on the line’s capability to fulfill Symantec’s application and performance

requirements using a single enclosure. A few of the sought-after features

include 4K scaling with seamless switching, DTP® extension up to 330 feet

(100 meters) over CATx cable, an integrated audio DSP with stereo audio and

mic/line support, and internal control processing. Extron’s Vector™ 4K scaling

technology applies precision 30-bit processing and maintains 4:4:4 color

sampling to provide enhanced color accuracy and picture detail on each

scaled output. Seamless switching transitions and logo insertion capability

enhance presentations and corporate branding. The DTP CrossPoint 4K

Series delivered a fully integrated AV system that simplified integration and

reduced total cost of ownership.

Quantum Ultra Videowall Processor Produces Visually Stunning Cybersecurity Demos and PresentationsThe two-way divisible conference space, two of the largest conference

rooms, the two demo rooms, a briefing room, and the welcome lounge each

include a 4x2 videowall. Other videowall configurations are 3x3 in the main

lobby and dual 2x2 displays in the pre-function area. Cybersecurity experts

use the videowalls to present a wide variety of situations and Symantec

solutions in windowed layouts. Data is delivered using a mixture of video

signal types and formats. Content includes broadcast feeds, computer data,

and streamed video, as well as from media brought in by clients and visitors.

An Extron Quantum Ultra 610 modular 4K videowall processor drives

each videowall, except for the two in the pre-function area that share one

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For meeting rooms, a DTP CrossPoint 4K Series matrix switcher provides AV signal processing and distribution. Its built-in ProDSP™ audio and IP Link Pro control processors helped streamline system design.

Digital signage positioned throughout the facility displays broadcast and streamed media content that shares Symantec’s brand story and their latest innovations in cybersecurity.

To support activities throughout the Symantec Experience Center, Extron switching, streaming, and processing systems are rack-mounted in the centrally located AV Control Room.

processor. Each Quantum® processor is configured with a mix of input and

output cards specific to the requirements in the space. The fast, accurate

source capture, Vector 4K scaling, and predictable, real-time performance

of the Quantum Ultra processor was critical for the variety of simultaneously

informative and visually stunning content required within the facility.

VN-Matrix Streaming System Enhances Visitor ExperienceSymantec’s installation includes a real-time AV streaming over IP system

using the Extron VN-Matrix®, with 20 VNE 250 Encoders, 55 VND 250

Decoders, and a pair of VNM Enterprise Controllers. They based this

decision on an established record of successful networked AV system

deployment, HDCP compliance, and delivery of superior image quality with

the VN-Matrix. The PURE3® codec built into the VN-Matrix system easily

manages the challenging array of native display resolutions and aspect

ratios with low latency. The components work seamlessly together via a

Layer 3 industry-standard network switch to route video streams and receive

them at the Symantec endpoints or displays. Feeding the encoders are 20

high-definition video satellite receivers, each tuned to a specific channel.

For example, VNE 1 to VND 50 displays ESPN. Each decoder may virtually

connect or make ties to one or more encoders. The user-friendly interface

offers a simple and quick way to select channels, with the VNM Enterprise

Controller coordinating the distribution of each stream to each destination.

The redundant controller ensures ties and communication remain intact and

available. VN-Matrix system leverages multicasting network streaming and

wavelet video compression technologies for an impressive AV experience.

ResultsThe Symantec Experience Center was completed within 12 months. it is

already considered a top executive business venue in Silicon Valley, proving

successful at supporting collaboration between industry-leading security

strategists, subject experts, and end users at every level. The AV systems

based on Extron technologies enable easy sharing of the latest threat

intelligence, security insights, and protection innovations.

“We turn to Extron for a number of reasons, including expert design

assistance, durable and versatile products that are compatible with

third-party equipment, ease-of-use programming, and, of course, their

engineering support before, during, and even after the project,” says

Andrew Anderson, Senior Project Manager at EOS. “Extron surpassed

all expectations throughout the project life cycle and made the process

a real collaboration between all parties to achieve the very best result for

Symantec’s state-of-the-art Experience Center.”