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Extending the Benefits of BI with Industry Business...
Transcript of Extending the Benefits of BI with Industry Business...
Extending the Benefits of BI with Industry Business Analytics
Andy Hirst, Senior Director,Industry Marketing SAP BusinessObjects
© 2010 SAP AG. All rights reserved. / Page 2
Three Converging FactorsDriving the Emergence of Business Analytics
“Business analytics empowers people in the organization to make better decisions.....
It encompasses both the reporting of performance andthe attempt to understand and predict it.”
Thomas H. DavenportThe New World of “Business Analytics”, 3/10
Exploit the explosion in data across organizations and their respective ecosystems
Data
Decision makers need real-time, industry-specific data-driven insight that they can access and analyze.
Access
Volatile business conditions demand actionable insight to drive closed-loop execution
Action
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Build or Buy Analytics ? Business Analytics Brings Interactive Insight to Decision Making
Traditional Business Intelligence
■ Set of metrics often focused on measuring past performance■ Use Business Intelligence tools to build your own reports and analytics ■ Need internal or external resources to build reports and analytics required
*Source: Thomas H. Davenport, The New World of “Business Analytics”, March 2010
Business Analytics
■ Extends core BI and EPM capabilities via Industry and LoB-specific use case solutions to deliver hindsight, insight & foresight
■ Pre built content and analytics using best practice
■ Out of box capability – less internal resource needed
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Targeting specific industry business problems
Analytic Applications■ Industry and LoB-specific extensible design■Rapid deployment in weeks■SAP BusinessObjects Applications■ Implementation service
Enterprise Risk Reporting for
Banking
Sales Analysisfor Retail
Planning and Consolidation for
Healthcare
Quality Management for
Healthcare
Planning and Consolidation for
Banking On-Shelf Availability
Analysis
CustomerAnalysis and Retention for
Telecommunications
RapidReadiness
Assessment for Defense & Security
Planning and Consolidation for
Public Sector
Trade Promotion Effectiveness
Analysis
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Analytical Solutions In Development for 2010/11
Sustainable Cities Analysis
Solvency II Reporting and Analytics
Customer Analytics for Banking
Planning and Forecasting for Oil & Gas
Smart Grid Analytics
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Analytic Applications from SAPStandardized Architecture Designed for Scale and Extensibility
Virtual Source Table Structures Mapping Rules Virtual Target Schemas Schema Definitions Interface Files for SAP Administration Manual User Manual
Relational Schema Stored Procedures Working Sample Database Business Objects Universes Web Intelligence Reports Xcelsius Dashboards
Technical Content
SAP BusinessObjects Portfolio
Web Intelligence
Xcelsius, Explorer…
Multiple Disparate Data Sources
Industry LOB Data Model BusinessObjects
Universes etc.
Dashboards, Reports, Guided Analysis
DataFederator
Services
Assessment Data Source & KPI Mapping Delivery & Implementation Project Management Training
Governance Risk & Compliance
BPC, PCM & Strategy Mgmt…
3rdParty
In-House
Analytic Application Architecture
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How to Profitably Move Beyond the Challenges
Logistics
Store Ops
Planning
PROFITS
Merchandising
Retain Customers with Great ExperienceTargeted assortments meet needs of all shoppers
Right amount of right products in stock
In-store / online experience meets expectations
Understand Shopper DemandUnderstand shopper demand at product-store or channel
level, roll-up to enterprise viewOne real time source of demand and shopper information Draw insight from promotions, loyalty data to refine offerings
Respond Quickly to ChangesBetter respond to changes in the market due to a detailed
understanding of cost components
Timely information to alter distribution strategies – get products to the stores with the most demand
Refine future promotion strategies by store to maximize return
Fulfill across channels as promised
Real Time VisibilityAll relevant product, cost, customer informationAll inventoryDeliveries, orders
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Analytic Application Example Sales analytics for Retail
Visualization and Semantics1 Universe 3 Dashboard 5 Reports
Data/Connectivity72 QaaWS connectors 15 Interface Tables 47 tables in a relational star schema 15 Data Federator Virtual Tables 1 Demonstration Database Archive
Supporting Technical Delivery1 DDL Scripts3 SWF files connected to a backend 1 BIAR file1 DFA file (Data Federator model)
DocumentationInstallation Manual User Guide Administration Manual Technical Documentation
Data Model
On-ShelfAvailability Analysis
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Public Sector
Government Stimulus Tracking and Reporting
Visualization and Semantics2 Universes 1 Dashboard 4 Reports 2 XMLs
Data/Connectivity49 QaaWS connectors 12 Interface Tables 28 Data Integration Data Flows RSS Search + Yahoo Mapping 47 tables in a relational star schema 22 Data Federator Virtual Tables 1 Demonstration Database Archive
Supporting Technical Delivery95 DDL Scripts1 SWF files connected to a backend 1 BIAR file1 DFA file (Data Federator model) 1 ATL file (Data Integrator content)
DocumentationInstallation Manual User Guide Administration Manual Technical Documentation
WWW.Recovery.gov
http://www.tib.wa.gov/performance/Dashboard/
Solution OverviewPlanning & Consolidation for Government (UK)
Linking Strategy to Execution:Delivering the integrated Long Range Planning, Business Planning and Financial Reporting
Key Deliverables Public Sector data model Over 20 input schedules Business logic Predefined reports and dashboards
Key Partner Co-Innovation Virtual High Five (VH5) Former Government Executive
Go-to-Market Assets Solution Brief (Global) Point of View Document Implementation User Guide Demo & Demo Scripts
Monitor Performance
Business Intelligence
Costing & Scenario Analysis
Plan and Budget Risk Analysis
Financial Reporting
“Linking Strategy to Execution”
UK Customer Examples
© SAP 2010 / Page 22
100+ Local Authorities
SAP Sustainable City Management Social Dashboard – Population Overview
© SAP AG 2009. All rights reserved. / Page 26
SAP Sustainable City Management Public Security Overview
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SAP Sustainable City Management Ecology Analytics – CO2 Inventory
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SAP Sustainable City Management Concept Model: Economy Analytics – Overview
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Enterprise Risk Reporting Solution
The dashboard is the easy part….
Underlying metrics , reports ,
data model for non- SAP is real value …
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© SAP
Credit Risk: Detail - Portfolio
© SAP 2008 / Page 33
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Analytical Applications from SAPHow Can We Help You Optimize Your Decision Making Today?
Your Industry Unique NeedsProven, industry-specific best practices to enable you to optimize your operations and business
Packaged for Rapid DeploymentPre-built, extensible solutions that are designed to be rapidly implemented in either SAP or heterogeneous vendor environments.
Industry’s leading supportThese solutions are formally backed, maintained and supported by SAP – the world leader in enterprise business software
Industry’s Leading Business Analytics Portfolio Combines SAP BusinessObjects’ award winning BI, EIM, EPM and GRC software portfolio with industry-specific data models, KPI libraries and visualizations and quick start deployment services.
ContactAndy Hirst
Senior Director Industry markeitng
SAP UKT +44 7817 4453020
© 2010 SAP AG. All rights reserved. / Page 37
Analytic Application Overview
Analytic Application Business Issue Solution Description Business Role
Enterprise Risk Management and Reporting for Banking
Inability to assess enterprise risk exposure due to organisational information silos
Best practice based integrated risk reporting and analysis templates for credit, operational, and liquidity risks
LOB Risk VP, Chief Risk Officer, Risk Committee
Planning and Consolidation for Banking
Long and complex budgeting cycles due to lack of integrated data and planning processes across the bank
A unified, planning, budgeting and consolidation application for your banking business.
VP Finance , Financial Planning ,Controller
Healthcare Quality Management Performance based reimbursement Solution provides insight into operations, finance and quality metrics enabling management of complex healthcare facilities
CEO, CIO, CTO, CMIO,CMO, VPs
Planning and Consolidation for Healthcare
Healthcare budgeting efficiency and strategic financial effectiveness
Aa unified, planning, budgeting and consolidation solution for healthcare providers to enables end-to-end closed loop planning and reporting.
CFO, VP of Finance, VP of Budgeting
Sales Analysis for Retail Inaccurate inventory requirements to meet customer demand .
Leverage real-time Point-of-Sale Data for Actionable Decisions to understand and act on purchasing trends
VP MerchandisingVP Store Operations
On-Shelf Availability Insight Lack of visibility into downstream demand inhibits ability to avoid out-of-stock occurrences.
Enable CPG companies to reduce lost sales through increased on-shelf availability while reducing channel inventory.
VP SalesVP ProductionVP Marketing
Trade Promotion Effectiveness Analysis
Inability to measure the effectiveness of promotional trade spending with retail customers.
Measure the effectiveness of trade funds spent with retail customers to understand promotional impact .
VP Brand MarketingVP Sales
Customer Analysis and Retention for Telecom
Reducing Customer Churn and increasing revenue
Provides telecommunication companies visibility into the drivers of churn and increase the performance of marketing campaigns
CMOVP of SalesVP Customer Service
Rapid ReadinessAssessment for Defense
Planning and Consolidation for Government (UK Version)