Export Department. About LAZAH Mission. Vision. Values. Objectives Strategies Manufacturing...
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About LAZAH The International Union For Integrated Food Industries (LAZAH) is a major Egyptian company for manufacturing frozen vegetables and fruits. It's a subsidiary of Shinnawy Companies. The factory located on total land area of m2, Construction on m2, with a production capacity ton/year and cold stores of m3(10000 Ton) with total investment 15 Million Euro.
Transcript of Export Department. About LAZAH Mission. Vision. Values. Objectives Strategies Manufacturing...
Export Department
About LAZAHMission .Vision .Values .ObjectivesStrategies ManufacturingCustomersCertificates
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About LAZAHThe International Union For Integrated Food Industries
(LAZAH) is a major Egyptian company for manufacturing frozen vegetables and fruits. It's a subsidiary of Shinnawy Companies.
The factory located on total land area of 19000 m2, Construction on 13600 m2, with a production capacity 25000 ton/year and cold stores of 42000 m3(10000 Ton) with total investment 15 Million Euro.
Our mission
• To become the market leader in providing Egyptian market with high quality frozen vegetables, while yielding the highest profits, which in turn reflects on our consumers and necessarily on our company workers/staff and stockholders, bearing in mind that the staff are the resources and assets that need continuous development
Our vision To promote healthy and quality oriented products . To improve the competitive position of the Co. To increase sales ( in units and dollars ) . To improve Co.’s market share , enhance image & reputation Healthy products . Salience market share . Salience over whelming movement towards global competition .
Quality of products & services .Customer delight .OwnershipIntegrityCommitment to qualityPassion for innovationLeadershipPeople “Investing In People”Development of human resources .
Values
Objectives
Entering new marketsPartnership with other entityAdding new production lines for semi fried products
StrategiesStrategiesOperational ExcellenceQuality-Based ProductCustomer Orientation (R&D)
Strategic Results / OutcomesHigh quality Frozen productHygienic and Healthy productSatisfied customers
Manufacturing / Serving Process:Good Agriculture Practices (GAP)The company benefit from the moderate stable weather in Egypt and
the unique nature of the soil of the desert that make our vegetables and fruits exceptional. The agro-policy of LAZAH summarized as follows:
Designing agriculture programs to fit LAZAH requirementsSelection of the raw agriculture materials and rationalization of the
fertilizers and pesticidesProviding the working plan for the agriculture cycle which includes
irrigation, fertilization, pest control and establishing the harvesting procedures
Selection of the optimum practices for packaging and transportation to manufacturing sites
Organizing periodically training programs for our farmers and growers
Our customers (Both International and Local) comprises of:
• Traders• Manufacturers / Producers• Importers / Exporters• Distributors / Agents• Wholesalers / Retailers• Hoteliers / Restaurateurs• Departmental Stores
80 % of the production goes to International markets and 20 % goes to local market
We Export ToUSARussiaSpainItalyGermanySaudiPolandKuwaitLebanon
Australia
Qatar CanadaJapan
Thank You
