Expo milano 2015
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Transcript of Expo milano 2015
FEEDING THE PLANET, ENERGY FOR LIFE
Why Expo Milano 2015?
A Unique Event
Expo 2015, the largest world-wide event on
the theme of Food
it will address the challenges around food and
its supply, and also showcase all the aspects of
food: the knowledge, the taste, the pleasure
and its future sustainability
An Extraordinary
Opportunity
For Tour Operators Worldwide
Expo 2015 will be an amazing, once in a life-
time experience which will attract all types of
tourists. Italy, as a destination for a spectacular
world event on food, is a match made in
heaven
When
1 May – 31 Oct
2015
Visitors
20 million
Digital EXPO
Millions of users
through digital
Expo 2015
Participants
144 Countries+
3 International
Organizations +
13 Non-Governmental
Organizations
Theme on Food
Feeding the Planet,
Energy for Life
Expo Milano 2015 Overview
Through the Years
Universal Expositions have contributed
significantly to the cultural, social and
technological evolution since the first Universal
Exposition held in 1851
Human Progress
The legacies live far beyond the
Expositions
thus contributing in an important way to the
progress of humanity
A Common Goal
To create a network and stimolate
collaboration
through a global neutral platform connecting
companies, visitors, media, participant countries,
scientific communities and non-profit organizations
Worldwide Consensus
147 Official Participants:
144 Countries + The United Nations,
CERN & EU (6,1 billion citizens: 87% of world
population) + 13 non governmental
organizations
America
21 Countries0,5 billion Citizens
Middle East
14 Countries0,2 billion Citizens
Africa
39 Countries0,8 billion Citizens
Europe
(+Italy & SMOM)
35 Countries0,7 billion Citizens
Asia and Oceania
30 Countries3,8 billion Citizens
The Exposition Site
For SIX MONTHS, it will host the Country
pavilions, thematic areas, clusters and open
spaces for cultural events and entertainment
Thematic Areas
Exhibition spaces
to discover the Expo Milano 2015 theme
through creative projects
PavillionZero
Future Food District
Children Park
Biodiversity
Introduction to the
Exhibition Site
guiding the visitors
through the
discovery of the
Expo Milano 2015
theme
PavillionZero
A symbolic urban
district presenting
future trends on food
distribution, purchase
and consumption
Future Food District
A specially
equipped place for
children and
families offering
also opportunities to
play and learn
Children Park
An exhibition space
reproducing the
variety of life and
the richness of the
planet in a highly-
attractive multiform
landscape
Biodiversity
4 Thematic Areas
Exhibition Spaces
Countries with a common theme
exhibit within the same architectural area,
whereby 80 Countries are grouped together,
united by one common and representative
theme
9 Clusters
Health, Beauty and Harmony
Cluster
Bio-Mediterraneum
The Food of Gods
Cluster
Cocoa
The World of Spices
Cluster
Spices
The Engine of Ideas
Cluster
Coffee
The Perfect Diet
Cluster
Fruit & Legumes
Abundance and Security
Cluster
Rice
Agriculture and Nutrition
Cluster
The Arid Zone
The Sea and Food
Cluster
Islands
Old and New Crops
Cluster
Cereals & Tubers
Legacy
A new global starting point
that will generate an in-depth understanding
about the Expo Milano 2015 theme and will leave
a social legacy of initiatives and solutions going
beyond 2015
20 Million Forecasted
Awareness of our Potential Visitors
MILANO
Image of the City of Milan Percentage Values
Efficient
40
30
20
10
0
50
60
40
30
20
10
0
50
Future oriented
Elegant City of art Good quality of life
Good food
24
12 1720
1721
15
36
45
8
28
47
523
32
The city of fashion & design
International Centre of the Italian economy
A modern metropolis
Offers many interesting things
Easily reached
5055 54
41 46 47
39
2228
36 38 38
25 22 21
3236
31
30
3
36
12-14mln
6-8mln
ITALIANS
ABROAD
TOTAL VISITORS
20 mln
+ 20% OF REPEAT VISITS = 24 mln
Potential Visitors Italy + Abroad
2015 Events in Italy
Extraordinary cultural, sport and
Lifestyle events will take place
across Italy.
Lifestyle & Design
Salone Internazionale
del MobileMilan APR
La BiennaleVenice MAY-NOV
Milano
Fashion week
FEB - SEP
Carnival
Venice FEB
Events in
Exclusive venues:
Grandi Uffizi)
Florence, Venice,
Turin, Caserta
Film Festival
Venice SEP
Art & Culture
St. John Bosco
bicentennial
Turin AUG
European Capital
of Sport
Turin JAN-DEC
La Scala
Milan (all Year)
Social & Sport
Destinations
Art Cities: Rome,
Venice, Florence
Best Museums in
the world
Holidays locations
- Sea
Gastronomical
Experiences
Tours
Wine tours
Bike Tours
Experience
Shopping
Food Festivals
Folklore
Official Partners
expo2015.org