“Explore our heritage, experience our

culture.”

A World Heritage Destination

COUNCIL PRESENTATION

RTO 11

RTO 10

RTO 9

New RTO Regions

- The Great Waterway

- Ontario’s Highlands

- Ottawa Region

Lanark County

PARTNERS

Founding Partners• 12 Municipalities• Parks Canada

Project Partners• Ministry of Tourism• OTMPC• CFDCs• Ministry of Culture• Ottawa Tourism

Marketing Partners• Tourism Businesses• Chambers of Commerce

2013 FUNDING

Base Funding• 11 Municipalities

$53k

+ Project funding• Ministry of Tourism• OTMPC• CFDCs / EODP• Ministry of Culture

+ Marketing Partners• Tourism Businesses• Chambers of Commerce• Ottawa Tourism• Parks Canada

leveraged

Evolution of the RHRTA

• Phase 1 Cultural Study 2004• Phase 2 Corporation formed & ED hired 2006 • Phase 3 Develop partnerships & marketing 2007-2008 • Phase 4 Destination Development 2008-2010 • Phase 5 Strategic Alliances & Development 2011-2013

• TRADE SHOWS & MARKETPLACES

• PUBLICATIONS

• WEBSITES

www.rideauheritageroute.ca

www.circuitpatrimonialrideau.ca

• CO-OP ADVERTISING

• FAM TOURS

• SIGNAGE

• KIOSKS

MARKETING

TRADE SHOWS • Apr 1-4 Canada Media Marketplace – (U.S. media – 32 leads)

• Apr 17-20Quebec Travel Trade Sales Mission (Tour Operators & CAA)

• May 2-5 TMAC Show in Fredericton (Canadian Media - 24 quality leads)

• May 31 VIA Destinations Show• June 1 Dundas Square Show - PADDLING FOCUS

• July 2-3 Rideau Days at Kingston Tourist Office (set up RHR booth)• Aug 25 Race the Runway at Russ Beach Airport (Smiths Falls)• Aug 6 Rideau Canal Festival / Col By Day at Ottawa locks

SIGNAGE (city of Ottawa)

Highlights - 2012

• May 1 Beijing Radio Media Tour (OTMP sponsored)

• June 2-3 Japanese Travel media tour (Cycling focus / OTMP sponsored) • June 14-15 Uniglobe Quebec travel trade fam (coop with 1000 islands) • June 30-July 3 West Jest magazine houseboat media tour• July 17-18 Chinese CTC Film Shoot (CTC / OTMP sponsored) • Aug 11 CJAD Radio Show (Montreal)• Sept 21-23 ProméTour QUEBEC Travel Trade Fam (Régis Boileau)• Oct 3-4 Japanese Blogger along the RHR (OTMP sponsored)• Oct 4 British Jaguar Club drive up the RHR (Ottawa Tourism

partnership)

Highlights – 2012 Fam Tours

2012 FREE INK (PRESS COVERAGE)

• Prince George Press Jan Cruising the Rideau

• Rochester Magazine Feb Riding the Rideau

• Moon Handbook June 2012 edition

• Zoomer Magazine July On Voyageur

• enRoute AC inflight Mag Sept Tour & Taste the Rideau

• The Montrealer Sept Discovering Eastern Ont

• Ottawa Family living mag Fall Weekend Getaways

• Igor Kravchenko Fall Professional photo shoot

(posted Fam photos on Google earth – over 3,000 views for each photo in just 3 months

Over 1.8 Million

in Free Ink

STRATEGIC DIRECTION 2013

• SEO & Social Media

• Paddle Development

• Trade Show Mentor Program (EODP-CFDC)

STRATEGIC ALLIANCES

Ontario Tourism Marketing Partnership - OTMP

RTO 11 –Ontario Highlands

Parks Canada

Ministry of Tourism

RTO 9 – The Great Waterway

Travel Media Association of Canada

Ottawa Tourism / Kingston Tourism

RHRTA provides valuable communication opportunities & awareness

for Smiths Falls’ $12,000 investment

Thank you for your Partnership

We couldn’t do it

without you!