Expert Excel Essentials - SMX West 2015
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Expert Excel Essentials
Brett Snyder
President, Knucklepuck
@BrettASnyder
Saving You Time, Resources, and Headaches
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Brett Snyder
President, Knucklepuck
• Integrated digital marketing
• Be Where Your Audience Is!
• Twitter: @BrettASnyder
@BrettASnyder #smx
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@BrettASnyder flickr.com/photos/andresthor/3963368371/
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@BrettASnyder flickr.com/photos/darthmauldds/9670304238
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@BrettASnyder flickr.com/photos/theo_reth/3263826813/
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@BrettASnyder #smx
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#smx@BrettASnyder
Simple Data
Valuable Data
Actionable Data
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Technical Audit: Canonical Tag Inconsistencies
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Canonical Tags
@BrettASnyder #smx
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Canonical Tags
@BrettASnyder #smx
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=IF
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=IF
@BrettASnyder #smx
=IF(B3=C3,"Match","No Match")
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=IF
@BrettASnyder #smx
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=IF
@BrettASnyder #smx
=IF(B3=C3,"Match","No Match")
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=IF
@BrettASnyder #smx
=IF(Logical Test, Value if Yes, Value if No)
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Nested Functions
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Nested Functions
@BrettASnyder #smx
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Nested Functions
@BrettASnyder #smx
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Nested Functions\
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Nested Functions
@BrettASnyder #smx
=IF(F20=0,"∞%",(F19-F20)/F20)
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Nested Functions
@BrettASnyder #smx
=IF(Logical Test, Value if Yes, Value if No)
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Nested Functions
@BrettASnyder #smx
=IF(F20=0,"∞%",(F19-F20)/F20)
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Nested Functions
@BrettASnyder #smx
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Nested Functions
@BrettASnyder #smx
=IF(F6=G6,"No Change",(IF(G6="200",SUBSTITUTE("200",G6,0),G6))-(IF(F6="200",SUBSTITUTE("200",F6,0),F6)))
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Analytics Audit:Find Pages Driving No Traffic
@BrettASnyder #smx
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@BrettASnyder #smx
Google Analytics
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@BrettASnyder #smx
Landing Pages
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Landing Pages
@BrettASnyder #smx
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@BrettASnyder #smx
=CONCATENATE
=CONCATENATE("http://www.brettasnyder.com",C3)
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@BrettASnyder #smx
=CONCATENATE
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@BrettASnyder #smx
Screaming Frog
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@BrettASnyder #smx
=VLOOKUP
=VLOOKUP(B3,'Google Analytics'!B:D,3,FALSE)
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@BrettASnyder #smx
=VLOOKUP
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@BrettASnyder #smx
=VLOOKUP
No organic traffic to this page!
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@BrettASnyder #smx
NOINDEX
Oh snap!
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@BrettASnyder #smx
=VLOOKUP
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@BrettASnyder #smx
=VLOOKUP
=IF(B6="total","total1",IF(B6="total1","",IF(ISBLANK(F7),"total",IF(F7=F8,F7,CONCATENATE(F7,"1")))))
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@BrettASnyder #smx
=VLOOKUP
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@BrettASnyder #smx
=VLOOKUP
=VLOOKUP("organic",B6:P42,7,FALSE)
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@BrettASnyder #smx
=VLOOKUP
=(VLOOKUP("organic",B6:P42,7,FALSE)-VLOOKUP("organic1",B6:P42,7,FALSE))/VLOOKUP("organic1",B6:P42,7,FALSE)
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@BrettASnyder #smx
=VLOOKUP
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Competitive Analysis: Removing Duplicate Domains
@BrettASnyder #smx
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Duplicate Domains
@BrettASnyder #smx
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Duplicate Domains
@BrettASnyder #smx
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Duplicate Domains
@BrettASnyder #smx
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@BrettASnyder flickr.com/photos/dandechiaro/4253312588
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=LEFT
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=LEFT
@BrettASnyder #smx
=LEFT(C3,FIND("/",C3,9))
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=LEFT
@BrettASnyder #smx
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Remove Duplicates
@BrettASnyder #smx
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@BrettASnyder #smx
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Final Thoughts
@BrettASnyder #smx
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Excel is the most versatile problem-solving tool you have
@BrettASnyder #smx
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Goal is to transform actual data into actionable data
@BrettASnyder #smx
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Determine what solution you need, then back into the problem
@BrettASnyder #smx
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@BrettASnyder flickr.com/photos/darthmauldds/9670304238
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Thank You!
Brett Snyder
President, Knucklepuck
@BrettASnyder
TO LEARN MORE OR FOR ANY QUESTIONS:
@BrettASnyder #smx