Experiment Design - strategy and markets determine what you should test
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Transcript of Experiment Design - strategy and markets determine what you should test
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Yo doc! Let’s talk Experiment Design.
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Firmhouse
firmhouse.com
Skill Nation
We take innovators & entrepreneurs from idea to first revenue.
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2. Strategy1. Market types
3. Experiments
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Strategyeats Lean Startup for breakfast.
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Well, not that
‘Lean’ English
breakfast.
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Stop ignoring markets & competition.
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Uber entered an existing market.
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Airbnb, new market and product.
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iPhone, re-segmented the mobile industry
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80% of the work is knowing your next moves.
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Seems like a bad idea
Great idea
SWEETSPOT
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ACalibrate first!
Develop your plan
Business Model CanvasValue Proposition Map
(or whatever floats your boat)
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Don’t re-invent the wheel
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Analogs Antilogs“Competition that failed at building the company that
you’re aiming to build.”
“Competition successful in the market you are
trying to conquer.”
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You always have toomany options to test.
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You can’t test all your options, experiment with the options that you have no data for.
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Fastest way of failing at experimenting: start with a landing page.
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01100110 01100001 01101001 01101100
(hard to understand what it says?)
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ConfirmLearn- Problem interviews - Observation - Desk research
- Solution pitching - Competitor usability - Smoke testing
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Market typeExisting (young) market.
http://skillnation.co
Competitive Skill Gaming
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Strategy1) Proof engagement through competition 2) Develop long-tail revenues for Game Developers 3) Position as main platform for discovering games
http://skillnation.co
Competitive Skill Gaming
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Analogs• Gamer Duel • Game Center
Antilogs• Skillz.com • cashplay.co
http://skillnation.co
Competitive Skill Gaming
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Confirm: 1:1 on Skill gaming Duels
Learn: what competitive elements matter?
http://skillnation.co
Learn: what games? How can we segment the gaming market?
Confirm: Skill gaming tournaments
Competitive Skill Gaming
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You can’t learn
KUNG-FU by watching BRUCE LEE movies.
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bit.ly/experiment-design
Robbert van Geldrop | @rvangeldrop
Bob Jansen | @jansn
Find the guide online
http://firmhouse.com