Experience the Future of Real Estate Today Lender-Agent Collaborative Developing Customer...

Experience the Future of Real Estate Today

Lender-Agent Collaborative

Developing Customer Relationships Together


Integrated Marketing System

• Attracts Real Estate Agent Partners• Generates Home Buyer Leads• Builds a Pipeline of Future Business• Reduces Marketing Expenses• Develops Your Social Media Marketing Strategy

Develop Relationships…Generate Referrals… Close Transactions


Develop Real Estate Partnerships

• Lenders Develop Real Estate Agent Relationships

– Provide marketing system options to agents– Together, cultivate consumer relationships – Generate business opportunities– Transact business

• Lead Generation– Property listing service for consumers– Leads controlled by lender– Qualified leads distributed to agents


Short List Theory

• Consumers seek information on-line without commitment

• They develop a “short list” of options• Choose their preferences and initiate

interaction• Respond, interact and obtain permission to

remain on their “short list”


System

• Collaboration tools for lenders and agents• Enhanced WordPress blog site• Real Bird Pro – property search, listing sites• Social media marketing strategy• Technology and business development

training


WordPress Blog Site

• Powerful website, easy to edit and manage• Blogging platform• Video and social media integration• Auto-blogging• SEO enhanced• Business directory• Auto email follow-up


Real Bird Pro

• Property search of Google base listings– MLS feeds and FSBO listings

• Map based searches• Single property websites• Property listing syndication• Craig’s list ad integration


Social Media Marketing Strategy

• Social Media Tools – Interactive website and blog – Markets the value proposition

• Visibility – High search engine positioning– Lower cost

• Social Authority– Establish local expertise as lenders and real estate

agents


Value of Social Media

Recent Survey of Companies Utilizing Social Media


WordPress Blog Site

• WordPress website with blogging• SEO (search engine optimized) – Google index• Property search of real estate listings• Listing and services promotion• Content ideas and training for blog entries• Consumer initiates interactions, follow-up

get on the short list

http://mortgage.vhomesre.com/


Blogging to Generate Leads

• Consumers research information online• Key phrase search indexes relevant articles• Your articles appear in the results• You develop social authority – local expert• Creates trust with the consumer• Generates a registration for services and info


Training and Support

• E-Manual and workbook• Video training library • Weekly marketing webinars

– Blog ideas and concepts– Lead cultivation and conversion techniques

• Online support


Benefits

Mortgage Loan Officer• Real estate agent business

relationships and referrals• Home buyer leads• Sales pipeline of future

business• Personal promotion and

branding• Reduce marketing expenses• Training and online support

Real Estate Agent• Consumer interaction• Lead generation• Pre-approved buyers from

lender• Listing marketing• Reduce marketing expenses• Personal promotion• Training and online support


Pricing

• Lender Site - [email protected]– $89/month, $49 set-up fee– Multiple agent partners

• Town Site – based on gross sales (2009) [email protected]

– $29/month up to 25 million– $49/month up to 50 million– $79/month up to 100 million– $99/month up to 150 million– 129/month up to 250 million– Quote over $250 million


Lender Master SiteMaster Linking from Main Site to Town Sites

Experience the Future of Real Estate Today Lender-Agent Collaborative Developing Customer...

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