Experience-based Wine Communications (The Adegga WineMarket Way)
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Experience-based Wine Communication The Adegga WineMarket Way DWCC 2014, Montreux, Switzerland
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Transcript of Experience-based Wine Communications (The Adegga WineMarket Way)
Experience-based Wine Communication
The Adegga WineMarket Way !
DWCC 2014, Montreux, Switzerland
How would you select a wool yarn?
Knitting experience!
How do people select a bottle of wine?
It should be about creating memorable wine experiences
How? Focus on the wine consumer
The Adegga WineMarket Way
5 cities (Lisbon, Porto, Brussels, Berlin, Rio) 11 Adegga WineMarkets 150 Wine Producers 1000 Visitors per event Thousands of bottles sold per event
Six examples 1. Face-to-Face 2. Informal & friends 3. Food! Sushi 4. Premium Room 5. SmartWineGlass
SmartWineGlass More time to enjoy wine.
Help your customers enjoy wine more. They’ll need new bottles for that!
Make people fall in love with your brand!
