Expedia

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 1

E-‐Tourism South Africa 13th September 2012 What is Expedia doing with Social Media & Mobile Ross Kata Expedia Inc

Expedia Reminder of business lines Social Media Facebook Twitter Tripadvisor Converting Social Media Mobile

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 2


More than 100 Travel Branded Sites in 70 Countries

As of December 2011

$29Billion 2011


Retail

Corporate

Package

Opaque

Media

Across Channels and Models Channels

Asia JV AsiaNew

Mobile

Expedia Inc on Facebook



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tial and

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Expedia Inc on YouTube


http://www.youtube.com/user/Expedia/featured



http://www.youtube.com/watch?v=T-‐DKx28Y07U&feature=g-‐user-‐u


http://www.youtube.com/watch?v=T-DKx28Y07U&feature=g-user-u







Expedia Inc on Twitter


Expedia Inc with Tripadvisor


What else is Expedia Inc doing with Social


Creating Excitement to Travel


Expedia & Mobile


In conclusion

Measurement of ROI from Social Media is a reality Reputation & Community Management are new skills to develop Encourage more sharing facilitate the exponential growth. Consumer, Prosumer, Contributor and Transacter Moving from multi channel to multi device distribution We now have the opportunity to engage with the customer through all steps of the purchasing cycle. So do our competitors. Spray and Pray is dead

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Partner Services Group | 66


Thank you

Ross Kata [email protected]

mailto:[email protected]

Expedia

Technology

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