Expanded Slides for Momentum
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Transcript of Expanded Slides for Momentum
![Page 1: Expanded Slides for Momentum](https://reader034.fdocuments.in/reader034/viewer/2022051617/558d3a80d8b42a74688b46b0/html5/thumbnails/1.jpg)
EMILY O’CONNOR – VP FOR HUMAN RESOURCES AND MARKET RESEARCH
REBECCA RYAN – VP MARKETING
LUKE O’LOUGHLIN – VP SALES MANAGEMENT & PRESIDENT
ROBERT O’CONNOR – VP FINANCE
WILLIAM LAHART – VP MANUFACTURING
Momentum“A business venture always moving forward, we aim to be a driving force in the Marketplace, providing high quality, innovative and reliable products as well as offering a fantastic after-sales service for our valued customers.”
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• To be the leader in the Mercedes Market by the end of the simulation.
• To be the most profitable company in the market.
Strategic Objective:
• Customer: Mercedes• Geographic Location: • Chicago, Paris, Shanghai, Web centre
Scope:
• Value Proposition: Our highly innovative products and our high level of customers service and support.
Advantage:
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Brand Strategy
:
Momentum I
Momentum II
Momentum III
Momentum Move
Momentum +Momentum
Force
• Top Features:• High Speed• Auto Back up
• Lower Price • Introduction of R&D
Features: Ultra-Fast Power
• R&D Features:• High Speed
• Ultra-Fast Power• Auto-Back Up System
• High Speed Networking • Competitive Price
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Major Media Inserts
4 5 6 €3,950.00
€4,000.00
€4,050.00
€4,100.00
€4,150.00
€4,200.00
€4,250.00
€4,300.00
€4,350.00
€4,400.00
€4,450.00
Our Average Price vs. Mercedes Segment
Average
Average Segment Price Average Price for Momentum
• * plus €100 Rebate• ** plus €150 Rebate
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Q2 Q3 Q4 Q5 Q60
5
10
15
20
25
30
35
40
# Of Regional Ad Inserts
Market Average # of Regional AdsMomentum Average # of Regional Ads
Rating: 64 Rating: 83
Q2
Q3
Q4
Q5
Q6
€0.00 €200,000.00 €400,000.00 €600,000.00
Advertising Expenses in Comparison to Market Average
Momentum Advertis-ing Expenses
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2 3 4 5 60.6
0.65
0.7
0.75
0.8
0.85
0.690.7
0.71
0.82
0.8
Marketing Effectiveness
Quarter
Mark
eti
ng E
ffect
iveness
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Quarter 1
Quarter 2
Quarter 3
Quarter 4
Quarter 5
Quarter 6
Chicago X X X X X
Web Centre
X X X X
Paris X X X
Shanghai X
Q2 Q3 Q4 Q5 Q605
10152025303540
6 7 914 12
48
11 117
129
7
Number Employed by Momentum
Tota
l N
um
ber
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Quarter 2
Quarter 3
Quarter 4
Quarter 5
Quarter 6
05
10152025303540
Net Profit %
Sales OfficesWeb Center
Perc
en
tag
es
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Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 60
500
1000
1500
2000
2500
3000
Demand vs. Sales
Sales Offices Web Centre Sales S.O. Sales W.C.
Unit
s S
old
196 2050
Stockouts:
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Q2 Q3 Q4 Q5 Q6
Gross Profit Margin 32.63 51.89 53.05 47.2 44.05
Average Gross Profit Margin
25.1 41.69 54.07 52.38 49.69
5
15
25
35
45
55
Gross Profit Margins
Gross Profit Margin Average Gross Profit Margin
In %
Q2 Q3 Q4 Q5 Q6
Net Profit Margin
-31.9 -14.65 -60.56 18.53 2.69
Aver-age Net Profit Margin
-121.7 -18.14 -139.43 15.34 20.8
-150
-130
-110
-90
-70
-50
-30
-10
10
30
Net Profit Margins
Net Profit Margin Average Net Profit Margin
In %
Financial Figures
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Financial Perfor-mance
Investment In Fu-ture
Asset Managemenr Financial Risk
Momentum 15.4 3.87 1.42 0.99
Industry Aver-age
18.04 3.95 1.12 0.93
1
3
5
7
9
11
13
15
17
19
Balanced Scorecard Figures
Momentum Industry Average
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Q2 Q3 Q4 Q5 Q60
500
1000
1500
2000
2500
Average Cost of Goods Sold
QUARTER
COST
Q1 Q2 Q3 Q4 Q5 Q60
10
20
30
40
50
60
70
80
Effective Capacity / Demand
Effective CapacityDemand
UNITS/DAY
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1 2 3 4 5 60
10
20
30
40
50
60
Manufacturing Capacities
Fixed Capacity
Operating Capacity
Effective Capacity
QUARTER
UNITS/DAY
Q1 Q2 Q3 Q4 Q5 Q60
500000
1000000
1500000
2000000
2500000
3000000
3500000
Effects of underestimating/overestimating quant-ity demanded
excess capacity
lost profit/stock out
COST
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Learning Outcomes
Consistency
Communication
Improved Our Decision Making
Teamwork – Can Always Be
Improved
Pay Attention To Fixed
Capacity