Exo Sales Plan 2016

Austin - Texas

Sales Agent

Account Manager

Strategic Partnerships

Hello!I’m Alex ConcepcionI want to sell Exo Bars in Austin, Texas

Background

Sales Brokered $1M+ in real estate transactions with Sea Grove Realty

Account Management Managed 50+ vacation rental home owner clients with Turnkey Vacation Rentals

Education BS Finance, BS Economics, Penn State University

In this presentation you will see my plan to...

Sell Exo Bars in Austin Texas

Develop strategic relationships with online influencers

Design an effective workflow

Why Austin Texas?

Austin is Fit!

Austin is consistently ranked in the top 20 fittest cities in the US.

Sources:

NPR

Forbes

American Fitness Index

Austin is Weird! (the good kind of weird)

Austin prides itself on being quite unusual. What better place to promote an unusual food?

Acquire Targets

Crossfit Gyms

Independent Gyms

Grocery Chains

Fitness Events

Exo Austin Sales Process Outline

Click here to see all Austin Targets!

Subject: Crickets for Crossfitters

Hello <Crossfit Gym Owner>!

My name is Alex with Exo. We make tasty protein bars made out of crickets.

Yes, crickets.

Exo bars are paleo friendly, 100% natural, and boast a complete amino acid chain profile. We even partnered with one of the world's top chef’s to ensure their tastiness. Our bars were designed specifically with Crossfitters in mind.

If this sounds interesting I’d like to come by your box and provide some free samples for you and your members. If you like our bars we can discuss building a formal business relationship.

How does Tuesday, Feb XX at 5PM work for you?

Alex

Sample Outreach

Goal Leverage audience of influential online outlets to promote Exo.

Guest Podcast Episodes

Podcast Sponsorships

Strategic Online Partnerships

Rich Roll

Strategic Online Partners - Podcasters

Onnit Ben Greenfield

Barbell Shrugged Abel James Robb Wolf

Option 1 - Become a Podcast guest

Pitch podcast host on why an episode about eating crickets would make for great content their audience will love.

Subject: Are Crickets the New Super Protein?

Hello <Barbell Shrugged podcast host>!

I’ve been listening to your podcast for a while now and I’m a big fan. I’ve definitely taken advice on how to train while traveling from episode 154.

Anyways, I’m reaching out because I think I can help you make a great episode your audience will love. Exo, the company I work for makes protein bars out of crickets (yes, crickets). Exo bars were founded when college buddies, Gabi Lewis and Sewitz came upon using cricket protein when trying to make a protein bar that wasn’t filled with garbage or taste like total ass. As it turns out crickets are a pretty amazing highly sustainable protein source.

If you think there’s a good episode to be made here I’d love to work with you more to make it happen. In the meantime you can read more about Exo’s story Here.

Sample Outreach

Option 2 - Become a podcast sponsor

I made a model detailing the potential profit from a single podcast sponsorship with the following assumptions….

Podcast Sponsorship Profit Model Assumptions

# of Listeners Per Episode 5K-25K

Pre-Roll (15 Sec) CMP $18

Mid-Roll (60 Sec) CPM $25

Slots Purchased 1 Pre-Roll + 1 Mid-Roll

Conversion Rate 1%

# of Exo Boxes Sold Per Consumer

1

Price of Exo Box $36

Listener Discount 10% for 1 Box

Podcast Sponsorship Assumptions

ConclusionSponsoring a single podcast episode with 25K listeners can generate

nearly $7,500 in profit.

WorkflowHow I will work remotely in Austin

Workflow

Communication

- Regular communication with the Exo Team using tools like Slack & Gmail

Work Station

- I will use a co-working space as a base of operations such as WeWork

Partnership Development

- Daily Podcast Listening to find and develop new business relationships with influencers

Workflow

Account Management

- Keep in regular contact with accounts using tools like Boomerang, Zendesk & Salesforce

Alex Concepción, Sales

Born and raised in Miami, Florida, Alex studied Finance and Economics at Penn State where he developed a reputation for tricking people into eating strange foods like chicken liver-anchovy paté and pork belly. In his travels he has tasted the wonders of Spanish paella, Berlin’s currywurst, and Czech borscht. Alex has worked as a real estate agent and vacation rental specialist. Currently he lives in Austin, Texas where he trains in Crossfit, frolics around on Rainey Street, and complains about the lack of good Cuban food.

The most unusual thing he’s ever eaten: Undercooked pig’s brain.

If you liked this presentation,

how about a 15-minute phone call

on Thursday January 14th at 1:00PM EST?

Thanks!

Let’s Chat!