EXHIBITORS BRIEFING - SEMICON SEA · Melaka Batu Berendam FTZ (Texas Instrument, Dominant...
Transcript of EXHIBITORS BRIEFING - SEMICON SEA · Melaka Batu Berendam FTZ (Texas Instrument, Dominant...
EXHIBITORS BRIEFING25th January 2018
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About US
• AdQrate is a full-fledge advertising agency - collective industry experience of over 40 years
• Our services:
oaccount management, creative direction, media strategy & planning – mainstream & digital media
• We are an accredited agency to all leading media agencies - print and broadcast.
• Strong creative capabilities – brand development for corporate & brands.
• Core Values – In depth understanding of brands and its strategic direction.
SEMICON SEA Campaign 2017/2018
Proposed Communication Channels for Advertising
• Digital Google Display Network (Banner Ads) create awareness, education &
branding to the mass target market
LinkedIn (Text Box Ads & In Mail Ads) businesses & employees related to the industry (niche)
Youtube (Video Ads) create awareness and educate the target audience
Facebook (Banner Ads) Student engagement
SEMICON SEA Campaign 2017/2018
Proposed Communication Channels for Advertising
• On Ground ActivationFlyer Distribution – Free Trade Zones in Pen. Malaysia
1. Bayan Lepas FTZ, Penang2. Hulu Klang FTZ (Statchippac, Texas Instrument)3. Kulim Hi-Tech Park, Kedah4. Melaka Batu Berendam FTZ (Texas Instrument, Dominant
Semiconductor, Panasonic)5. Pasir Gudang FTZ, Johor6. Port Klang FTZ, Selangor7. Sungai Way FTZ (Western Digital, Free Scale, etc.)8. Teluk Panglima Garang FTZ (Toshiba, etc.)
Communications Artwork
DIGITAL BANNER ADS
INFOGRAPHICS
The Result – Current Campaign
Clicks Impressions Click-Through-Rate
48,600 2,470,000 2.08%
Country/Territory Clicks Impressions
Malaysia 1,715 288,766
Thailand 1,80490,920
India35,746 765,128
Indonesia 2,362249,044
Philippines 4,968 215,356
Vietnam 3,281 530,738
Singapore 1,320262,090
1st Dec – 30 Dec 2017 – Actual Figures
1st Dec – 30th December 2017 – Estimated Figures
Clicks Impressions
20,000 3,000,000
The Result – Previous Campaign
• 198,765 clicks and 59,098,841 impressions delivered
• Semicon’s website traffic increased by 4,468%
• Registration increased by 10% as compared to the previous year
• 20% reduction is marketing spend
Google Analytics – SEMICON SEA Website
• A gradual increase in traffic when AdQrate started the campaign from January 2017 onwards, and the traffic started to peak during the months nearing to the event – www.semiconsea.org
Potential Strategy on how Exhibitors can Leverage on Semicon SEA & Adqrate Partnership
• Exhibitors can collaborate with SEMICON SEA and leverage on the campaign (Discussion with SEMICON SEA team)oPotential – As a sponsor
• Exhibitors engage Adqrate to promote their product or service:oAwareness of participation in SEMICON SEA
oGenerate traffic to exhibition booths