EXHIBITOR & SPONSORSHIP DECK - Amazon Web Services · Get Outfitted. Get Trained. Get Inspired....
Transcript of EXHIBITOR & SPONSORSHIP DECK - Amazon Web Services · Get Outfitted. Get Trained. Get Inspired....
Get Outfitted. Get Trained. Get Inspired. The World is Waiting!
Photo: Michael Dean
overlandexpo.com
EXHIBITOR & SPONSORSHIP DECK
@overlandexpo / #overlandexpo
• May 15-17, 2020 // Flagstaff, AZ• August 28-30, 2020 // Loveland, CO• October 9-11, 2020 // Arrington, VA
2020 EVENTS
Overlanding is a way to describe exploring by your own self-contained means, usually by four-wheel-drive vehicle or adventure motorcycle. It's long been a traditional way to describe safaris in Africa or exploring in Australia. Brits head "overland" to Africa and Asia and across the Continent.
Overland Expo is the world's most unique event for do-it-yourself adventure travel
enthusiasts. The event hosts hundreds of session-hours of classes for 4-wheel-drive and
adventure motorcycling, inspirational programs, the Overland Film Festival, roundtable
discussions, demonstrations and a large expo featuring hundreds of vendors of
adventure travel equipment, camping gear, bikes, vehicles, and services.
Overlanders are passionate about exploring their world, with the best vehicles, gear,
training, and services available to them. Industry growth is over 30% and we are at the
forefront. Overland Expo is a unique event that brings together a diverse, dynamic
community of adventurers who love the best equipment and services money can buy.2
What is Overlanding?
What is Overland Expo?
Serious Customers in a Growing Industry
Photo: Zayne Watson
ABOUT OVERLANDEXPO
EXHIBITOR ANDSPONSOR DECK
2020 EVENT DATESAND LOCATIONS
DEMOGRAPHICS
AUDIENCE
EXHIBITOR RATESAND MARKETING
SPONSORSHIP
WESTMay 15-17, 2020 /Flagstaff, AZ
MOUNTAIN WESTAug 28-30, 2020 / Loveland, CO
EASTOct 9-11, 2020 / Arrington, VA
overlandexpo.com
LodestoneEvents.com
This historic property is just minutes from vibrant
downtown Flagstaff, Arizona, the gateway to the
Grand Canyon and Four Corners region. Fort Tuthill
is Coconino County’s fairgrounds, with easy paved
access; buildings and ramadas; campground
for 1000 units plus adjacent unlimited Coconino
National Forest dry camping; and best of all, all
weather access with pine trees throughout.
Fort Tuthill County ParkFlagstaff, Arizona
May 15-17, 2020
3
ABOUT OVERLANDEXPO
EXHIBITOR ANDSPONSOR DECK
DEMOGRAPHICS
AUDIENCE
EXHIBITOR RATESAND MARKETING
SPONSORSHIP
WESTMay 15-17, 2020 /Flagstaff, AZ
MOUNTAIN WESTAug 28-30, 2020 / Loveland, CO
EASTOct 9-11, 2020 / Arrington, VA
overlandexpo.com
LodestoneEvents.com
2020 EVENT DATESAND LOCATIONS
2020 Event Dates and Locations
Overland Expo West
The Ranch is Northern Colorado’s largest events
complex with over 60 acres of grassland and 12
acres of landscaped courtyard. The Ranch Events
Complex is located just 40 miles north of Denver
and 30 miles from Estes Park and Rocky Mountain
National Park. This state-of-the-art complex is
located within 10 miles of Fort Collins, Loveland,
Greeley, and Windsor.
The RanchLoveland, Colorado
Aug 28-30, 2020Overland Expo Mountain West
Infinity Downs sits on 387 acres of lush Central Virginia
countryside in the Blue Ridge Mountains. The popular
event venue hosts numerous large events and music
festivals each year blending top music acts, local foods,
craft spirits and extensive weekend camping packages.
Infinity Downs is centrally located in Arrington, VA,
halfway between Charlottesville and Lynchburg and
close to Washington, DC, Roanoke and Richmond, VA.
Infinity DownsArrington, Virginia
Oct 9-11, 2020Overland Expo East
Photo: Zach Elsemen
4
Demographics
Overland Expo attendee demographics demonstrate a solid base of high-earning professionals who travel frequently and spend the time and resources to learn the skills and acquire the equipment they need. Allow us to introduce you to this highly desirable customer base.
Overland Expo attendees are very diverse. The majority of Expo attendees come from Colorado and California, however the spread is all over the map with all U.S. states and eight Canadian provinces represented, and several countries including Australia, New Zealand, Czech Republic, and Colombia. We also see additional attendance from several African countries and the United Kingdom.
Defined as: Beginner - some camping, in U.S. only; Intermediate - exploring the U.S. a lot, but nointernational; Advanced - International exploring, border crossings.Exploring: 4%
Photography/Videography: 5%
Hunting/Shooting: 7%
Fishing/Flyfishing: 15%
Biking: 22%
Hiking: 26%
Activities They Enjoy Experience Level
Where Do They Come From?
Vehicle Type
18-24: 3%
25-34: 15%
35-44: 26%
45-54: 28%
55-64: 20%
Age
Declined to Answer: 24%
Under $40,000: 4%
$40,000 - $80,000: 13%
$80,000 - $150,000: 38%
$150,000 + Over: 28%
Income
Toyota represents the largest share of currently owned vehicles, with Land Rover, Jeep, and the three full-size truck makers coming in third.In motorcycles, BMW is the largest owner group with Kawasaki, KTM, Suzuki, and Yamaha following.
Beginner: 41% Intermediate: 46% Advanced: 13%
Photo: Alison Delapp
ABOUT OVERLANDEXPO
EXHIBITOR ANDSPONSOR DECK
2020 EVENT DATESAND LOCATIONS
DEMOGRAPHICS
AUDIENCE
EXHIBITOR RATESAND MARKETING
SPONSORSHIP
WESTMay 15-17, 2020 /Flagstaff, AZ
MOUNTAIN WESTAug 28-30, 2020 / Loveland, CO
EASTOct 9-11, 2020 / Arrington, VA
overlandexpo.com
LodestoneEvents.com
Attendance
Overland Sourcebook is the industry’s only one-stop digital
and print source for all things overland, both consumer and
manufacturer. Distributed to Overland Expo attendees on-site
and sold year-round online.
5
WEST / Flagstaff, AZ 23,000+ Attendees / 400+ Exhibitors
MOUNTAIN WEST / Loveland, CO15,000+ Attendees / 150 Exhibitors
EAST / Arrington, VA17,500+ Attendees / 200+ Exhibitors
Spring Issue: 45,000Fall Issue: 45,000
Print/Digital Distribution
35,000 Monthly Pageviews
Contact [email protected] for more info
Audience
Social Media
Monthly Newsletter
Overland News30k subscribers50% open rate17% click-thru rate
Instagram 100k+
Facebook 43k+
Twitter 9k+
Overland Sourcebook
OverlandExpo.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ABOUT OVERLANDEXPO
EXHIBITOR ANDSPONSOR DECK
2020 EVENT DATESAND LOCATIONS
DEMOGRAPHICS
AUDIENCE
EXHIBITOR RATESAND MARKETING
SPONSORSHIP
WESTMay 15-17, 2020 /Flagstaff, AZ
MOUNTAIN WESTAug 28-30, 2020 / Loveland, CO
EASTOct 9-11, 2020 / Arrington, VA
overlandexpo.com
LodestoneEvents.com
6
Exhibitor Rates and Marketing
20 x 40 Quad
20 x 40 Prime
20 x 40
20 x 30 Prime
20 x 30
15 x 15
Table Exhibitor
$3,750
$2,750
$2,475
$1,850
$1,500
$900
$590
Product Email Promotion $1,200
Marketing Add-Ons Pricing
n/a
$2,200
$1,980
$1,480
$1,200
$720
$470
n/a
$2,750
$2,475
$1,850
$1,500
$900
$590
All Exhibitors Receive
• Opportunity to demo product in their booth
• Text listing in Sourcebook
• Access to happy hours, socials, etc.
• Badges (# varies based on booth size)
Exclusive client-supplied creative delivered to 30k Overland Expo email database
Social Media Post $350Client-supplied content & copy to Overland Expo social audience
Overland Product Showcase in Overland News $350Lives on overlandexpo.com and is featured in Overland News$350/productExhibitor provides copy/photography/logo
Overland Gear Review
Contact [email protected] for more info
$500Lives on overlandexpo.com and is featured in Overland News$500/productExhibitor provides product and accepts a true review
Sourcebook Pricing Price Varies2-Page Spread................................................Full Page Ad.................................................... Back Cover................................................. Inside Front and Back Cover.......................Half Page Ad...................................................Quarter Page Ad.............................................Text Listing Only (Non-exhibiting Companies)..
$1600$850$1200$1000$600$350$125
Photo: David Schelske
APPLY FOREXHIBITORSPACENOW!
ABOUT OVERLANDEXPO
EXHIBITOR ANDSPONSOR DECK
2020 EVENT DATESAND LOCATIONS
DEMOGRAPHICS
AUDIENCE
EXHIBITOR RATESAND MARKETING
SPONSORSHIP
WESTMay 15-17, 2020 /Flagstaff, AZ
MOUNTAIN WESTAug 28-30, 2020 / Loveland, CO
EASTOct 9-11, 2020 / Arrington, VA
overlandexpo.com
LodestoneEvents.com
MountainWest EastWestBooth Size
What are your marketing goals? Let us customize a platform
designed to leverage the Overland Expo audience at large to fit your
marketing needs.
7
Sponsorship
Custom Sponsorship Available
Contact [email protected] for more info
Photo: Jason Levy
Sponsorship Platforms
Ride & Drive Experience SponsorshipSpecial Area Sponsorship
Special Event Sponsorship
• Round Table Education• Oasis/Bar & Food Court• Moto Demo Tent
• Happy Hour Saturday Night• Moto Party • Media Room Luncheon
Customer Generation Platforms
Impressions Based Marketing Platforms
Custom Content Creation through Video and Social
Vehicle Build Opportunities
In-Vehicle Experiential Marketing i.e. Ride and Drive
Example Programs Available
WESTMay 15-17, 2020 /Flagstaff, AZ
MOUNTAIN WESTAug 28-30, 2020 / Loveland, CO
EASTOct 9-11, 2020 / Arrington, VA
overlandexpo.com
LodestoneEvents.com
ABOUT OVERLANDEXPO
EXHIBITOR ANDSPONSOR DECK
2020 EVENT DATESAND LOCATIONS
DEMOGRAPHICS
AUDIENCE
EXHIBITOR RATESAND MARKETING
SPONSORSHIP