Exhibiting Excellence

2016

Sponsored by:

Be Betty at Business

Expo

• Coweta-Fayette EMC• Georgia Academy of

Dance• Golf Rider, Inc.

• M&R Print Solutions• Sleep Number• SouthCrest Bank• Trinity Air, Inc.

• The Clubs of Peachtree City

• University of GA -Griffin

Gold Sponsors:

Silver Sponsors:

Today, we will cover…

•Visitor Demographics•Event Day Logistics•Marketing & Promotion•Tradeshow Facts & Lessons

Who is coming?

Visitor Demographics

Location

Brooks

Fayetteville

Monroe

Newnan

PTC

Other

47% Fayetteville

25% PTC

Newnan 4%

Brooks 4%

Monroe 2%

Other 12%

Female75%

Male25%

Gender

18-3917%

40-5533%56-65

26%

Over 6524%

Age Range

When do I set up my booth?

Event Day Logistics

First things first…Let’s talk about parking!

Parking is very LIMITED! Please carpool Follow the direction of our volunteers

Load-InExhibitors can begin loading in at 9:15 am

All exhibitors MUST be SET UP no later than 1:00 pm!

5 Steps for a Smooth Load-In…for all involved

1. Follow the signs! Pull up to curb and check in with volunteers or chamber staff

2. Unload booth supplies on to curb We have great volunteers here to help! Even use a shopping cart!

3. Move vehicle to Exhibitor Parking area…Please promise. Pinky swear?

4. Take a leisurely ride back to the building on a golf cart!

5. Find your items already at your booth waiting to be set up!

Let’s talk about the booth….

•What do I get?8’ x10’ x 6’ with back drape and 3’ draped side walls6’ skirted table2 chairsTrash can Electricity for Silver +; or purchase for $50

Exhibitors should be set up by 1:00! Why?

Business Before Expo1:00 – 2:30 p.m. – Lobby & Exhibit Halls

• Designated B2B networking time with fellow Expo Exhibitors

• Enjoy pre-Expo snacks & drinks while you build business relationships and make strategic connections.

Sponsored by:

Load-out1. Load out begins at 7:05pm

Stay engaged until the end. Don’t miss that potential customer who is walking around at 6:50pm.

2. Please take down materials, pack up exhibits, and pick up any trash

3. Transport your items to the load out area BEFORE you bring your vehicle up from exhibitor parking

Need Help? Just ask a staff member or Expo Volunteer!

How will people know to come to

Expo?

Marketing & Promotion

Here’s what the Chamber is doing to promote Expo:

•Recurring E-Newsletter communications to membership

•Website promotion

•Email signatures

•Ads in The Citizen & Fayette Daily News

•Expo posters displayed in businesses all around town

•Large signs at Fayette Courthouse & Fayette Administration complex in weeks prior to Expo

•Sign at New Hope Baptist Church week before Expo

Pre-Show MarketingWhat should you do to promote Expo to your

customers?

WelcomeEllie White-Stevens

• Ellie White-Stevens started her career as an international journalist for Operation Mobilization. After three years in nonprofit corporate communications, Ellie transitioned to The Citizen, here she became their top salesperson. Seven years ago, Ellie branched out on her own to start the marketing agency that has become Dirt1x (Dirt-One-Ex), which stands for Do It Right The 1 st Time.

• Ellie assists small businesses with growth strategies through her Sustainable Marketing System. Her team creates compelling sales materials and brands that last. She can craft a story. Create a tagline. Build a website. And still have time for community leadership and networking.

• Ellie was the first Young Professional of the Year for the Fayette Chamber. Ellie is a member and coach with PowerCore.

She serves on the Board of the Business Women of Fayette and Coweta. Each year Ellie chairs the O Christmas Tea committee and has raised over $83,000 in the last seven years--$26,700 in 2015.

• Since she’s been helping businesses grow for over a dozen years, she’s bringing what she’s learned about putting your best foot forward at tradeshows to Exhibiting Excellence, we welcome

Ellie White-Stevens!

Pre-Show Marketing: How will YOU promote Expo?• Hang the Chamber customized at your business

• Put the on the back of a

• Expo is a good excuse to Schedule client at ExpoSet up at Expo

• Email is your Add information about Expo to your Send to customers asking them to visit you thereUse the Chamber’s to all of your emails

78% of people will visit your booth if they received

a personal invitation beforehand.

poster/flyer

flyer newslettercall a client

appointments

customer eNewsletterpersonal email

custom Expo email signature

friend

product demos

TradeshowFacts & Lessons

Trade Show Facts from Wendy Kinney

The 16% rule:Projected Attendance is x 16% = Number of people who will

engage at your booth

Projected visitors – 20% waste factor 64 =

Contacts per hour x 4 sales hours =

Potential Candidates x closing ratio x value of a client $________ = ______________

Serious prospects

Potential clients

2,000

320

320

256

10 40

4050%

Expo by the numbersSource: Wendy Kinney

will make their decision at the show.will visit your booth if they received a personal

invitation beforehand.will visit your booth if they receive a targeted

personal invitation.of all inquiries close. 82% of all trade show

inquiries close.of the time exhibits rate POOR, the dissatisfaction

is with the person in the booth.will go out of their way to avoid doing business

with you in the future if they spoke with you during the show but have not heard from you after four weeks.

72%78%

72%

13.2%

97%

79%

Now for a little story

about Betty Businessowner…

Lessonsfrom

Betty Businessowner

EXPO: What NOT to do

1. Use materials.2. Forget to order your . 3. Spend too much on your .4. Understaff your booth.5. Wear shoes.6. Hide behind your .7. Use a .8. Leave your booth

outdatedbanners

giveaways

uncomfortabletable

cell phoneunmanned

Expo: What TO do:

1. Attend Exhibiting Excellence!2. Update and new materials 3. Get 4. Order giveaways5. Create banners, one , one6. Bring and all other booth supplies7. Prep a 8. Tap and staff, and schedule a rotation.9. Book for the week after expo.10.Keep , 5- 12 contacts!

(And here you are! You’re off on the right foot!!)

nametagsprint

500two vertical horizontal

candysign up sheet

trainfollow-upfollowing up

Three Bs for the Best Expo Branding

Banners

Business Cards

Brochures

A good banner has

•

•

•

A logo

Eyes

A clever headline

What not to do on a banner:

•

•

•

A bunch of logos

A huge long list

Words written at an angle

What to put on the back of a Business Card

• S P : 3 – 5 points of profitability, that will answer later, “What does she do?”

What to put on the front of a Business Card

• Your Address

• The best way to c you.

• E

• An interesting title

• If you are most lovely to behold….

ontact

mail

photo

elling oints

FIVE things to avoid on Business Cards

1.

2.

3.

4.

5.

Legalese

Clip art or someone else's logo

Quotation marks around your tagline

Religious symbols

Cheap paper

One per business card.

Business cards = CHEAP

name

word of mouth marketing

Use this great tool to build your best Expo flyer!

And take advantage of a great offer!!!

Three more things you need in your booth:

•Nametags•Tablecloth•Giveaways!

Follow up / Wrap Up!

Expo does not end at 7:05 on Tuesday evening….

•72% of visitors will make a decision about who they would do business with at the show

•79% of people will go out of their way to avoid doing business with you in the future if they spoke with you during the show and have not heard from you after four weeks.