Joe Marks - 2014 UGA MMR Research Summit Speaker Presentation
Executive Speaker Training Tips (Red Sky Summit)
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Transcript of Executive Speaker Training Tips (Red Sky Summit)
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GO GET Confidence Jessica Flynn | [email protected] Justin Nyquist | [email protected]
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WHO WE ARE
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Storyteller | Seed Sower | Paranoid Pragmatist
Jessica Flynn CEO (and go getter)
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WHO WE ARE
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Competitor | Learner | Enthusiast
Justin Nyquist Account Executive (and go getter)
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Our Time Together
> Physicality of Presenting
> Content
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Two Rules
> Speaker is the hardest working person in the room
> Common sense trumps everything you learn
5 (Image Source: www.pixgood.com) (Image Source: blogs.hrhero.com)
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“There are only two kinds of speakers…
1 – The nervous 2 - Liars.”
Mark Twain
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In fact, Psychology Today says people fear public speaking more than death!
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Those Nerves – Harness Them
> Nervousness = energy > Exercise = serotonin > Memorize your start…
and end > Dialogue over
monologue > Build in breaks > Permission not to be
perfect 7
(Image Source: Glass Door Blog)
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Physicality: Big Enough for the Room
> Stand up if possible > Balance your stance > Hands go to “home
base” when not using them
> Beware the death grip > Use your hands to
describe, punctuate and emphasize
(Source: publicspeakers4hire)
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Physicality Overview
(Image Source: Eye Chart Maker)
(Image Source: ShaShasShack)
(Image Source: Soda Head)
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• We all know the “what”…
• Tell us the “why” • Let the
audience see you and not just hear a figurehead
• Emotional connection
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Content: Resume vs. Eulogy
(Image Source: Living Bread Radio)
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Content Organization Approaches
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Approach: The Elevator Pitch
Based on belief that… > There is a (new)
opportunity around every corner
> Every interaction is a business opportunity
> You should be able to sell/tell your story, your company, yourself on the spot
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Approach: Wow, How, Now
> WOW: Something intriguing, puzzling
> HOW: Answer the stated or unspoken question
> NOW: Shift to storytelling mode. “Now, for example…”
(Source: Brian Walter) (Image Source: ProjectWerk.com)
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Approach: Don’t Be Closing
> Establish credibility > Brag (when it’s legit) > Be adaptable > Introduce, don’t close > Best response?
“Tell me more!”
(Source: Chris O’Leary) (Image Source: ProjectWerk.com)
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Approach: Stories & Velvet
> Start with story/humor > Emotional benefit > Quantify success > Velvet rope close – Accessibility and
appreciation are only for a few
(Source: Chris WesQall) (Image Source: ProjectWerk.com)
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Red Sky Public RelaRons | www.RedSkyPR.com | 208.287.2199
Stand & Deliver
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“You can have brilliant ideas,
but if you can’t get them across, your brains won’t
get you anywhere.” Lee Iacocca
19 (Image Source: Elephant Journal)